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Effectiveness of the Promotional Tools
Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool can be tracked against purchase decision process. Here consumers can be presumed to move from a state of unawareness through product comprehension to purchase. Advertising is better for creating awareness; personal selling is more effective at promoting action and purchase behaviour.
Explain about the overall objective of Marketing Information System. The overall objective of MIS is to give inputs by target markets, marketing channels, publics, competitors
Question 1: Just as it is a mistake for marketers to consider Mauritius as a homogenous group of customers with the same values, culture and lifestyle, it is also a mistake for
QUESTION (a) "The role of the Marketing Manager in the strategic marketing planning process is critical." Discuss this statement by giving suitable examples where appropriate.
If b+c=3a,then the value of cotB/2 cotC/2 is equal to....
Marketing Myopia This is a phenomenon experienced when an organization becomes so involved in the actual procedure of selling its product that it loses sight of the true nature
CONSUMER MIND IS A BLACK BOX-DISCUSS
promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers
Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated
Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any
Explain the term Open book management in shortly. Open book management: The practice of sharing financial and performance information is frequently considered to as open
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