Effective service recovery, Marketing Management

Assignment Help:

Problem 1:

‘Market segmentation is a deliberate policy of maximizing market demand by directing marketing efforts at significant sub-groups of consumers where geographic, psychographic and demographic variables are commonly used to segment markets.' How far do you agree with this statement in relation to market segmentation carried out in the tourism industry?

Problem 2:

a) ‘Recovering from service failures needs commitment, planning and clear guidelines from the part of an organisation. Effective service recovery should thus be proactive, planned, trained and empowered.' Describe to which extent you agree with this statement.

b) Explain the factors you would consider when designing service guarantees for tourism and hospitality organisations?


Related Discussions:- Effective service recovery

Show the marketing implications, Problem 1: Assume that you are the man...

Problem 1: Assume that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategies t

Teamwork, Some people argue that the presence of an outside threat correlat...

Some people argue that the presence of an outside threat correlates with a high degree of team cohesion. Would you agree or disagree? Explain your answer.

How is accessibility to customers increased in e-commerce, How is accessibi...

How is accessibility to customers increased in e-commerce? Increased accessibility to customers: a. Permit people to accomplish operations without barriers of time that i

Market efficiency, Market Ef ficiency Market efficient is a mar...

Market Ef ficiency Market efficient is a market in which the prices of the assets or privacies fully reflect all available information. When new information comes wh

Product life cycle, What factors affect or govern the length of a product l...

What factors affect or govern the length of a product life cycle

College algebra, Sam has grades of 96,88,86, and 92 on his first four exams...

Sam has grades of 96,88,86, and 92 on his first four exams. What score does he need on his final exam to have an average of at least 90?

Characteristics of product oriented concept of marketing, Characteristics o...

Characteristics of old or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1.      It stresses upon the produc

Stages of the consumer decision-making process, Question 1: The charact...

Question 1: The characteristics of services profoundly impact on the delivery of tourism and hospitality products. Discuss the strategies that you would use to control the neg

Stages in new product development, Q.   Describe various stages in New Pro...

Q.   Describe various stages in New Product Development. O R Describe the steps in NPD process. Ans.:   The many stages in NPD are:- (1)   G enerating  Ne

marketing planning, types of marketing planning that a business organizat...

types of marketing planning that a business organization can adapt

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd