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Effect on Product-Quality: - Advertising promotes competition as well as every advertiser wants to succeed in this competition. Advertiser recognizes that for long term success in business and for effective rational advertising good quality production is must. For this advertisers transmit lot of resources on research and development-work to improve product quality.
Critics of advertising dispute that advertiser are selling inferior quality products by showing persuasive and untruthful advertisement. However this criticism is wrong as advertisers supplying inferior products can't be successful in long run.
What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.
product marketing v/s service marketing
types of marketing planning that a business organization can adapt
Question 1: "Various factors have created a need for businesses to move from a Traditional Marketing approach to a Relationship Marketing one." (a) Describe this statement.
6. Cubic Splines (Matlab) (6 points) (a) Use Matlab to create a regular grid x of data points in the range from 0 to 10 with a grid spacing h = 0:5. Calculate an array y of values
Ordering Stock for ProductPusher An important part of your duties as manager is to determine how much of each product to order for ProductPusher's monthly stock inventory. Yo
Developing a promotion mix is contingent on many factors, including the type of product and the product''s attributes. Which of the four promotional methods-advertising, personal s
Explain about the selling in the function of the marketing. Selling in marketing: This is a significant aspect of marketing under that ownership of goods is transferred b
The balance of the communications mix Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This cont
.EVOLVING VIEWS OF MARKETING ROLE IN A COMPANY
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