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Q. Effect on Prices in advertising?
Effect on Prices:- The supporter of advertising quarrel that advertising helps to reduce prices Advertising results in decrease of per unit selling and distribution cost. Therefore for increasing computers market-share and attracting customers advertiser reduction in prices. It is clear from the instance of reduction in prices of competitive products viz mobile phones, television, computers, air-conditioners etc.
Importance of the study of the consumer behaviour: in olden days, the importance of consumers behaviour was not realized because it was sellers in the olden days, the importance o
Q. Explain diffrent types of advertisement copy? Types of advertisement copy: - Advertisement Copy perhaps of various types based on Appeal, functions, Purpose and Media of a
Problem a) Name and explain the five determinants that are pertinent to an individual's purchase situation. b) Explain a purchase repertoire (or evoked set) and criticall
various approaches followed by FMCG companies in test marketing
Differentiate between Services and Goods and explain the areas in which the attributes of services create needs in the marketing mix?
What is the way to approach the customer in personal selling process? Approaching the Customer: In this step sales person must know how to meet the outlook and what is t
Describe the role for marketing communications It leads to a new form of and role for marketing communications, and to a vision that an organisation's entire marketing communic
As per the Osborne and Gaebler, governments don't work well, since they are tall, sluggish, over-centralized, and preoccupied with diverse rules and regulations."We developed publi
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
how can we calculate pricing
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