Effect of past-advertisement, Marketing Management

Assignment Help:

Q. Effect of past-advertisement?

Methods of evaluation advertisement effectiveness assumes that response of customers in test-area is the outcome of advertisement done in test period but actually, the response of customers may be because of past advertisement. For example if a person had seen an advertisement long ago but at that time either for the reason that of financial constraints or because of no need he didn't buy that product. However it is possible that he is carrying deep favourable impressions of that past advertisement till now. If at present he is monetary sound or need is relished then he has purchased that product. Consequently in this case sale has occurred on account on past advertisement as well as not present advertisement.


Related Discussions:- Effect of past-advertisement

Define the term total quality management, Define the term total quality man...

Define the term total quality management. TQM is stands for total quality management: In a strategic context, QM is most accurately categorized as a tactic for carrying o

VALS model, I need help on making VALS model of Mobilink JAzz Octane. Plzzz...

I need help on making VALS model of Mobilink JAzz Octane. Plzzz help

How can the life of a product be conceptually analyses, Problem: After ...

Problem: After introducing a new product, management wants the product to enjoy a long and happy life. (a) How can the ‘life' of a product be conceptually analyses? (b) H

Relationship marketing concept in business, Question 1: "Various factor...

Question 1: "Various factors have created a need for businesses to move from a Traditional Marketing approach to a Relationship Marketing one." (a) Describe this statement.

IIBM Assignmen, what are the significant factors that have led to the succe...

what are the significant factors that have led to the success of shoppers’ stop

Suman, Discuss the Henry Assael model on buying decision behaviour.

Discuss the Henry Assael model on buying decision behaviour.

Market analysis, Carrying out a market analysis The marketplace is con...

Carrying out a market analysis The marketplace is continuously changing and a business must be constantly updating to the changes or it will not remain in business for longtim

Objectives of measuring advertising, Objectives of measuring advertising: ...

Objectives of measuring advertising: some advertisers do not bother to measure advertising effectiveness. They expect that the sales will ultimately increases by the reason of adv

Product, A good or service an organization makes in quantity to sell on the...

A good or service an organization makes in quantity to sell on the open market is a product.

Explain about the telnet in brief, Explain about the Telnet in brief. ...

Explain about the Telnet in brief. Telnet: This is a terminal emulation program for TCP/IP networks as like the Internet. The program of Telnet runs on your computer and

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd