Effect of past-advertisement, Marketing Management

Assignment Help:

Q. Effect of past-advertisement?

Methods of evaluation advertisement effectiveness assumes that response of customers in test-area is the outcome of advertisement done in test period but actually, the response of customers may be because of past advertisement. For example if a person had seen an advertisement long ago but at that time either for the reason that of financial constraints or because of no need he didn't buy that product. However it is possible that he is carrying deep favourable impressions of that past advertisement till now. If at present he is monetary sound or need is relished then he has purchased that product. Consequently in this case sale has occurred on account on past advertisement as well as not present advertisement.


Related Discussions:- Effect of past-advertisement

What is message reception, What is Message reception Contextual cond...

What is Message reception Contextual conditions in which messages are received and ascribed meanings are very different. In organisational setting the context is more formal

Market crystallization, A market development stage is the one that refers ...

A market development stage is the one that refers to the attempt needed to recognize a latent market (i.e., organizations that share a like need or want for something that does no

Derivative Differentiation, The derivative of a function is an important to...

The derivative of a function is an important tool in mathematics. The motion of derivative was introduced to solve problems of Physics concerning motion of an object. The velocity

Shopperstop, draw the Typical Profiles Of Shoppers Stop Customer Segments ....

draw the Typical Profiles Of Shoppers Stop Customer Segments .

Redesigning the remuneration and reward package, The company 2TW manufactur...

The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have

What are the factors in relationship marketing, What are the factors in rel...

What are the factors in relationship marketing included? As we are involved into the process of maintaining, creating and improving strong, value-laden relationships along with

Scope of advertisement, Scope of Advertisement 1) Increase in Ad funct...

Scope of Advertisement 1) Increase in Ad functions :- Earlier ads were designed to persuade informative needs of buyers in the form of public announcements however now adverti

Why is green or environmental marketing important, Why is green or environm...

Why is green or environmental marketing important? Green marketing is important since the mankind has restricted resources upon the earth, along with that he/she should attem

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd