Economic value to customer, Microeconomics

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Economic Value to Customer

Economic Value to Customer = EVCx = [LifeCycle costs of a competitor's product in relation to a home firm] - [Start-up Costs for the home firm's product] - [Post Purchase Costs for the home firm's product] + [Incremental Value of the home firm's product].


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All chapter, sir explain me about all things of microeconomics

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