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Standardised measures for E-marketing performance are both needed and necessary. The discussion of most of the researchers has centred on the following measures (beside the traditional marketing performance measures): Traffic/ Visit duration / Conversion rate (visit to purchase) / Catalogue size / Sales value / Number of transactions / Number of users (as measured by the number of registered user accounts). In conducting the proposed research the researcher will depend on both traditional marketing and E-marketing performance measures. Namely: Financial measures / Competitive market measures / Consumer behaviour measures /E-marketing measures (such as: Conversion rate / Traffic / Visit duration / Number of transactions / Number of users).
Define the wordings of B. Higgins about Economic Development. According to the wordings of B. Higgins, about the economic Development as, "Entrepreneurship is meant the action
QUESTION The Importance of Effective Communication The Building Societies Association (BSA) is the trade association for all the UK's building societies. A building societ
How is sales forecasting affected in marketing management? Sales Forecasting: Forecasting is fundamentally the art of anticipating that buyers are probable to do under a
QUESTION 1 Critically discuss the different common decision making traps. Support your answers with relevant examples QUESTION 2 Critically discuss how to make effectiv
Question 1: (i) An organisation evolves in a specific and general environment. Discuss, using examples, the components of each environment. (ii) ‘Ethical workplace behavi
QUESTION 1 Distinguish between the three broad theoretical frameworks that attempt to provide an explanation and understanding of communication and culture. QUESTION 2
QUESTION 1 How does body language differ from culture to culture? Using the day to day life situations, give the differences and similarities of the non-verbal communication am
QUESTION The advent of the internet in the 1960s and the World Wide Web in the 1990s has revolutionised global communications. (a) Differentiate between the Internet as well
QUESTION 1 (a) Define the term management by objective (MBO) and outline its unique features (b) Enumerate and explain the two main organizational structures? QUESTION 2
Most people do not have any comprehension of the magnitude of the total costs to the firm resulting from a new hire. This assignment will provide the student with an understanding
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