E-marketing performance measures, Business Management

Assignment Help:

Standardised measures for E-marketing performance are both needed and necessary. The discussion of most of the researchers has centred on the following measures (beside the traditional marketing performance measures): Traffic/ Visit duration / Conversion rate (visit to purchase) / Catalogue size / Sales value / Number of transactions / Number of users (as measured by the number of registered user accounts). In conducting the proposed research the researcher will depend on both traditional marketing and E-marketing performance measures. Namely: Financial measures / Competitive market measures / Consumer behaviour measures /E-marketing measures (such as: Conversion rate / Traffic / Visit duration / Number of transactions / Number of users).


Related Discussions:- E-marketing performance measures

Managing Customer Relationships, Hello, Please I need help asap. I have $40...

Hello, Please I need help asap. I have $40 for 4 pages assignment. it is just to answer 4 questions and it is due tomorrow midnight. Please let me know asap. Tianna Thank you

What is the organization, What is the Organization? Meaning of Organi...

What is the Organization? Meaning of Organization: Organization is a structure or mechanism which enables living things to work effectively together. This is described as

Measuring kanban, Measuring Kanban  Two commonly cited methods of measu...

Measuring Kanban  Two commonly cited methods of measuring the performance of a manufacturing process are flow through time and work in progress inventory levels. Flow throug

Meaning of hyper-competitive strategies, Explain Which of the following exp...

Explain Which of the following explanations best defines the meaning of hyper-competitive strategies? Ans) ? A) Hyper-competitive methods are about how to compete in fast changi

Identify the best organizational structure, Identify the best organizationa...

Identify the best organizational structure: Q. Southern Industrials Ltd. wants to develop a competency-based approach to executive selection. Which leadership perspective main

Why reputation management is important for your organisation, QUESTION ...

QUESTION You have freshly been appointed as the Quality Manager in your organisation following the completion of your studies. (a) Explain why reputation management is impor

Linear Programming, This is a chance to perhaps incorporate some of your ex...

This is a chance to perhaps incorporate some of your experience, interests, and career business/management goals and ambitions within the context of an individual project paper. I

Minimum maximum technique , Minimum Maximum Technique: The minimum maxi...

Minimum Maximum Technique: The minimum maximum system is often used in connection with manual inventory control systems. The minimum quantity is established in the same way a

Describe about total quality management, Q. Describe about Total Quality Ma...

Q. Describe about Total Quality Management? Total Quality Management is a wider Management approach than quality control. TQM many utilize a variety of tools and methods to see

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd