E-marketing performance measures, Business Management

Assignment Help:

Standardised measures for E-marketing performance are both needed and necessary. The discussion of most of the researchers has centred on the following measures (beside the traditional marketing performance measures): Traffic/ Visit duration / Conversion rate (visit to purchase) / Catalogue size / Sales value / Number of transactions / Number of users (as measured by the number of registered user accounts). In conducting the proposed research the researcher will depend on both traditional marketing and E-marketing performance measures. Namely: Financial measures / Competitive market measures / Consumer behaviour measures /E-marketing measures (such as: Conversion rate / Traffic / Visit duration / Number of transactions / Number of users).


Related Discussions:- E-marketing performance measures

Define the wordings of b. higgins about economic development, Define the wo...

Define the wordings of B. Higgins about Economic Development. According to the wordings of B. Higgins, about the economic Development as, "Entrepreneurship is meant the action

The importance of effective communication, QUESTION The Importance of ...

QUESTION The Importance of Effective Communication The Building Societies Association (BSA) is the trade association for all the UK's building societies. A building societ

How is sales forecasting affected in marketing management, How is sales for...

How is sales forecasting affected in marketing management? Sales Forecasting: Forecasting is fundamentally the art of anticipating that buyers are probable to do under a

Critically discuss how to make effective group decisions, QUESTION 1 Cr...

QUESTION 1 Critically discuss the different common decision making traps. Support your answers with relevant examples QUESTION 2 Critically discuss how to make effectiv

Discuss the limitations to rational decision making, Question 1: (i) A...

Question 1: (i) An organisation evolves in a specific and general environment. Discuss, using examples, the components of each environment. (ii) ‘Ethical workplace behavi

Impacting upon intercultural communication, QUESTION 1 Distinguish betw...

QUESTION 1 Distinguish between the three broad theoretical frameworks that attempt to provide an explanation and understanding of communication and culture. QUESTION 2

Discuss how does a persons identity reflects his own culture, QUESTION 1 ...

QUESTION 1 How does body language differ from culture to culture? Using the day to day life situations, give the differences and similarities of the non-verbal communication am

Differentiate between the internet and the world wide web, QUESTION The...

QUESTION The advent of the internet in the 1960s and the World Wide Web in the 1990s has revolutionised global communications. (a) Differentiate between the Internet as well

Enumerate and explain the two main organizational structures, QUESTION 1 ...

QUESTION 1 (a) Define the term management by objective (MBO) and outline its unique features (b) Enumerate and explain the two main organizational structures? QUESTION 2

Develop a complete remuneration plan, Most people do not have any comprehen...

Most people do not have any comprehension of the magnitude of the total costs to the firm resulting from a new hire. This assignment will provide the student with an understanding

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd