E Brokerage facilitates search & retrieval of Information

The success factor of a brokerage is its ability to retain existing clients and to enhance their satisfaction by effective coordination and enactment of CRM activities. 

Customer relationship management (CRM) is the strategy for optimizing the lifetime value of customers.

 It permits companies to gather and access information about customers' buying histories, preferences, complaints, and other data so that they can improved anticipate what customers require.