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Solving Customer Problems in Ways They Never Imagined
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How is accessibility to customers increased in e-commerce? Increased accessibility to customers: a. Permit people to accomplish operations without barriers of time that i
What is the role of competitors in microenvironment of a company? Competitors: The marketing concept declares that, to be successful, a company should give greater custo
Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively
Does marketing solely to increase profit?
Uses of sales promotions: 1. For facilitating introduction of new products, 2. For retrieving lost accounts, 3. For overcoming a unique competitive situ
Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board w
Q. Show the Legal Regulations on Advertising? Today advertisers face numerous legal restrictions. Consumer-movement has unnatural the government to pass laws to normalize adver
About 40 years ago, media guru Marshall McLuhan assume that mass communication would turn the world into a global village. Communication satellites, 24-hour global news channels,
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