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What is undifferentiated approach for selecting target markets? Undifferentiated Approach: In total market or undifferentiated approach, a company develops a particular
Q. Effect of past-advertisement? Methods of evaluation advertisement effectiveness assumes that response of customers in test-area is the outcome of advertisement done in test
Define the Organizational Buying Decision Process in briefly. The Organizational Buying Decision Process: Business buyers do not buy goods for only personal consumption.
Suppose the US and Mexico both produce semiconductors and auto parts and the US has a comparative advantage in semiconductors while Mexico has a comparative advantage in auto parts
how to draw consumer profile of a typical buyer of ray ban?
Ordering Stock for ProductPusher An important part of your duties as manager is to determine how much of each product to order for ProductPusher's monthly stock inventory. Yo
Describe the freeze -thaw activity Repeated cycles of freezing and melting of water in rock called as freeze -thaw activity or frost action widen the cracks and may even split
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Advantage of the direct marketing: 1. Focued approach: it is possible to identify a very specifc target using direct marketing techniques. This makes it a very useful
Market Defense is the strategic actions that try to minimize or deter threatening activities by existing or potential competitors. Strategic moves can deter all or a few of the p
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