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DRIP elements of marketing communications
DRIP element
Examples
Differentiate
Burger King differentiates itself from market leader McDonald's by stating that its burgers are flame-grilled for a better taste.
Reinforce
Specsavers Opticians work to bring people back into the eyecare market (see ViewPoint in Module 12).
Inform/make
Environment Agency and Flood Action Week inform various organisations, such as the Meteorological Office, local media and the general public, of the new flood warning codes.
Persuade
So good milk is better for us than ordinary milk.
Ask 1 A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300m
promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers
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give me few examples of target market
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What are the complexity of the communications Exchanges which organisations enter into require the formation of relationships, though tenuous or strong. Andersson (1992) looks
process of disigning distribution channel
Responsibility of marketing communications manager Tasks are undertaken in a context within which there may be many episodes or only a few. Note that more than one message is o
Break-Even Analysis Break-even pricing (target profit pricing) is tactic to setting up price to break- even on the cost of producing and marketing products or to make the ta
How should price be set on a product or service for the first time?
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