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DRIP elements of marketing communications
DRIP element
Examples
Differentiate
Burger King differentiates itself from market leader McDonald's by stating that its burgers are flame-grilled for a better taste.
Reinforce
Specsavers Opticians work to bring people back into the eyecare market (see ViewPoint in Module 12).
Inform/make
Environment Agency and Flood Action Week inform various organisations, such as the Meteorological Office, local media and the general public, of the new flood warning codes.
Persuade
So good milk is better for us than ordinary milk.
Should video game companies continue to alter their products to include other functions, such as e-mail
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Advantage of the direct marketing: 1. Focued approach: it is possible to identify a very specifc target using direct marketing techniques. This makes it a very useful
i have to write on people for my real estate company.
marketing concept
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What are the activities constitute the marketing mix Collectively, the activities constitute the marketing mix -4Ps, as McCarthy (1960) originally referred to them - and the fu
briefly expain trend describe the impact of the trend on the idustry
Question: a) The consumer electronics firm for which you work is about to launch a new model of mobile telephone (cell phone and hand phone). This will be a very basic model o
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