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DRIP elements of marketing communications
DRIP element
Examples
Differentiate
Burger King differentiates itself from market leader McDonald's by stating that its burgers are flame-grilled for a better taste.
Reinforce
Specsavers Opticians work to bring people back into the eyecare market (see ViewPoint in Module 12).
Inform/make
Environment Agency and Flood Action Week inform various organisations, such as the Meteorological Office, local media and the general public, of the new flood warning codes.
Persuade
So good milk is better for us than ordinary milk.
do you think paradigm shifts having taken place in marketing?
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State the Types of channels of distribution Generally we don't buy goods directly from the producers. Producers/manufacturers usually use services of one or more middlemen to s
what are the core principles of msrketing
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What are the Consumer Advertisements? Consumer Advertisement: • Consumer durable • Consumer services • TV, Radio, Newspapers, Magazines etc.
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