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Question :
a) Show and describe the cultural and social factors that can influence buyers' decisions.
b) In a buying center purchasing process, which buying center participant is most likely to make each of the following statements-a buyer, decider, gatekeeper, influencer, user?
c) Compare and contrast the consumer decision process someone might use in purchasing a new notebook PC at Courts Mauritius with that of purchasing a jar of Tropic peanut butter at Jumbo.
d) List and explain three benefits and three drawbacks of Business-to-Business (B2B) e-commerce.
Requirements for the effective segmentation: 1. Accessibility: the segment should be accessible, or otherwise no in roads can be made. A large part of the North - East
Explain about packaging in marketing functions of physical treatment. Packaging: Packaging has become one of the necessary services of modern marketing. This acts like a m
How holistic marketing concept is different from conventional concept? Holistic marketing is an approach to marketing which attempts to recognize and reconcile and the complexi
Steps involved in designing a channel system: Formulating the channel objective: Formulating the channel objectives is the first step in designing a channel system. The objecti
what is eic framework
Explain about the Exporting in foreign markets for marketing. Exporting: Exporting is the main traditional and well established type of operating within foreign markets.
right to safety of marketing management
How is customer satisfaction measured in marketing? Customer satisfaction measures how suitably a company’s products or services convene or exceed customer expectations. Such e
1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi
In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.
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