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Question :
a) Show and describe the cultural and social factors that can influence buyers' decisions.
b) In a buying center purchasing process, which buying center participant is most likely to make each of the following statements-a buyer, decider, gatekeeper, influencer, user?
c) Compare and contrast the consumer decision process someone might use in purchasing a new notebook PC at Courts Mauritius with that of purchasing a jar of Tropic peanut butter at Jumbo.
d) List and explain three benefits and three drawbacks of Business-to-Business (B2B) e-commerce.
Q. Illustrate ethical aspects of advertising? 1) Effect on culture: - Culture demotes to the way of life of group of people. It comprises life customs, morals, style, values,
development and marketing core concepts
brand personality of MacDonald
Brand policies and strategies adapted by the middleman: it includes the following two policies: Use of brand of manufacture only: under this policy, the middlemen sell the prod
images of differentiation tools in marketing
Question 1: Evaluate the concept of the "product life cycle" (PLC) as a strategic management tool. Use examples to show how components of the marketing mix alter and change in
Define the marketing communications strategies Currently numerous definitions refer to an integrated perspective. This view has gathered momentum over the last 10 years and is
various approches followed by FMCG companies in test marketing
Question 1: Describe why the three segments of the very young, the working women and the elders need different advertising strategies now. Introduction Seven Sub cla
What is position on product features? Position on Product Features: Product may be positioned upon basis of its features onto advertisement might effort to position the p
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