QUESTION

a) Identify and describe the cultural and social factors that can influence buyers' decisions

b) In a buying center purchasing process which buying center participant is most likely to make each of the following statements-a buyer, gatekeeper,decider,  influencer, user?

• This bonding agent better be good for the reason I have to put this product together
• I specified this bonding agent on another job and it worked for them
• Without an appointment, no sales rep gets in to see Mr. Johnson
• Okay it's a deal-we'll buy it
• I'll place the order first thing tomorrow
• I don't see any reason why we can't use this bonding agent on the next job

c) Compare and contrast the consumer decision process someone might use in purchasing a new notebook PC at Courts Mauritius with that of purchasing a jar of Tropic peanut butter at Jumbo

d) List and explain three benefits and three drawbacks of Business-to-Business (B2B) e-commerce