Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
The venture capital firm called MIT Ventures is considering a $5M first round investment in Brainiac.com. MIT Ventures proposes to structure the investment as 5M shares of convertible preferred stock. The founders of Brainiac.com, who will continue with the firm, currently hold 10M shares of common stock (including the stock option pool). Thus, following the first investment, Brainiac.com will have 10M common shares outstanding. MIT Ventures estimates that a successful exit would be possible in five years and the company would have an exit multiple of 10x sales at that time. The cost of capital of MIT Ventures is 25%.
Now assume that MIT Ventures considers offering Brainiac.com a shareholder contract. However, before settling on one contract, MIT Ventures is considering two alternative structures for their investment:
Structure I: 5M shares of Convertible Preferred (this is the standard VC contract that we discussed in class);
Structure II: Debt ($5M) + 5M shares of common stock;
Let's assume that MIT Ventures agreed to invest in Brainiac.com using a convertible preferred as in Structure I. However, within one year after the first financing round MIT Ventures finds out that Brainiac.com will need much more capital than initially expected to get to cash flow positive. Therefore, the founders and the VC decide to raise another round of financing for the company.
Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo
how is building brand in a business context different from doing so in the consumer market?
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
What is the way to define the customer’s value in marketing? As we can define the customer value like the difference among the values the customer gains by owning and using a p
How should Shoppers’ Stop develop its demand forecasts?
Question: (a) Creating and managing teams in the workplace can lead to effective outcomes, but the success and longevity of teams in organizations will depend on how thoroughly
Question 1: Evaluate the concept of the "product life cycle" (PLC) as a strategic management tool. Use examples to show how components of the marketing mix alter and change in
define international marketting and furnish its features?
Utility of the product life cycle 1. As forecasting tool: the study of product life cycle is an important tool for sales forecasting its study foretells that problems a
How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd