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The role that diversity plays in the workplace has increased over time as more companies adopt diversity management strategies in an effort to increase performance or attract new employees (Hays- Thomas, 2004). Organisations have made their commitment to diversity evident in their business practices, marketing, and selection of diverse employees. The world's increasing globalization requires more interaction among people from diverse cultures, beliefs, and backgrounds than ever before. People no longer live and work in an insular marketplace; they are now part of a worldwide economy with competition coming from nearly every continent. For this reason, profit and non-profit organisations need diversity to become more creative and open to change. Maximizing and capitalizing on workplace diversity has become an important issue for management today (Green et al 2008).
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OB case study
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