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Each country or region has a specific culture which is due to similarities in religion, language, beliefs and values. This could result in a "cultural challenge for international management" caused due to varying cultural features of different countries (Harris and Moran, 1996). Therefore, it is vital for multinational businesses to "think globally and act locally" by applying and implementing business tactics depending on the culture of the country or region in which the business is placed, rather than the culture of the parent company.
(i) By using appropriate examples, distinguish between visible and non-visible cultures.
(ii) Explain the different ways for HR professionals to improve their communication skills across cultures.
(iii) Referring to the above statement, critically examine Geert Hofstede's ‘dimensions of culture'.
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