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Each country or region has a specific culture which is due to similarities in religion, language, beliefs and values. This could result in a "cultural challenge for international management" caused due to varying cultural features of different countries (Harris and Moran, 1996). Therefore, it is vital for multinational businesses to "think globally and act locally" by applying and implementing business tactics depending on the culture of the country or region in which the business is placed, rather than the culture of the parent company.
(i) By using appropriate examples, distinguish between visible and non-visible cultures.
(ii) Explain the different ways for HR professionals to improve their communication skills across cultures.
(iii) Referring to the above statement, critically examine Geert Hofstede's ‘dimensions of culture'.
Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry.
why do we need marketing segmenttion
list out the secondary sources of information while pursuing market research?
1. Consider an economy in which George and Harriet consume only ale and bread. Georgeís utility function is UG = aG(bG 1) where aG and bG are his consumption of ale and bread
Problem 1 (a) The development of inter-organizational relationships is best known through personal selling rather than through exhibitions and trade shows. Explain. Proble
1. Using recent and current examples, explain how a marketer would decide whether a penetration or skimming pricing strategy would be more appropriate for a new product or service.
Explain Henry Assael Model of buying decision behaviour along with the diagram
Maturity Stage In the product life cycle the maturity stage is that stage where sales growth slows or levels off. Product managers can have to do more than easily defend their
Name the factors affecting pricing decisions a) Cost b) Demand c) Competition d) Marketing Objectives e) Government Regulation
define company`s marketing environment.what are the actors and forces that constitute company`s marketing environment? discuss
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