Distinguish between visible and non-visible cultures, Marketing Management

Assignment Help:

Each country or region has a specific culture which is due to similarities in religion, language, beliefs and values. This could result in a "cultural challenge for international management" caused due to varying cultural features of different countries (Harris and Moran, 1996). Therefore, it is vital for multinational businesses to "think globally and act locally" by applying and implementing business tactics depending on the culture of the country or region in which the business is placed, rather than the culture of the parent company.

(i) By using appropriate examples, distinguish between visible and non-visible cultures.

(ii) Explain the different ways for HR professionals to improve their communication skills across cultures.

(iii) Referring to the above statement, critically examine Geert Hofstede's ‘dimensions of culture'.


Related Discussions:- Distinguish between visible and non-visible cultures

#titleSOLUTION.., Ask a managing director of a large company made the follo...

Ask a managing director of a large company made the following statement: "to be successful in business, all you need is a customer. you don''t need any of those tight little academ

Macro Market Enviroments impacts on retail industry, Describe four trends ...

Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry

State about the audience-centred activity, State about the audience-centred...

State about the audience-centred activity Some of these interpretations fail to draw out key issue which marketing communications provides added value through enhanced product

What is the net present value of the initial project, Question : After ...

Question : After graduating your MBA a month ago, you took the position of Assistant Corporate Financial Manager at Ulrich Drug Company. You are working as a special assistant

State the concept of marketing as an exchange, State The Concept of Marketi...

State The Concept of Marketing as an Exchange Concept of exchange, according to most marketing academics and practitioners, is central to our understanding of marketing. For a

What are the needs for retention, What are the needs for retention? Ne...

What are the needs for retention? Need for Retention: There are several interesting facts upon the basis of past researches about getting a customer and retaining him.

What are interest of organization - customers and society, What are the int...

What are the interest of organization, customers and society? We should be specified here the interests of the organization, customers, and society. Very frequently these inter

Describe the four p’s in marketing mix, Describe the Four P's in marketing ...

Describe the Four P's in marketing mix - Using a company of your choice, explain how this company is using the Four P's to gain successful position in the market. Demonstrate an

Product mix strategies, Product mix strategies: A  company has severa...

Product mix strategies: A  company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd