Distinguish between visible and non-visible cultures, Marketing Management

Assignment Help:

Each country or region has a specific culture which is due to similarities in religion, language, beliefs and values. This could result in a "cultural challenge for international management" caused due to varying cultural features of different countries (Harris and Moran, 1996). Therefore, it is vital for multinational businesses to "think globally and act locally" by applying and implementing business tactics depending on the culture of the country or region in which the business is placed, rather than the culture of the parent company.

(i) By using appropriate examples, distinguish between visible and non-visible cultures.

(ii) Explain the different ways for HR professionals to improve their communication skills across cultures.

(iii) Referring to the above statement, critically examine Geert Hofstede's ‘dimensions of culture'.


Related Discussions:- Distinguish between visible and non-visible cultures

Market segmentation, one primary segmets and two secondary segments

one primary segmets and two secondary segments

Desk based research, Jamieson (1997) suggests that Australia's ability to i...

Jamieson (1997) suggests that Australia's ability to identify and capture the considerable opportunities which will continue to emerge in the Asian region will play a significant r

What is comprised in green or environmental marketing, What is comprised in...

What is comprised in green or environmental marketing? Green or environmental marketing comprised all activities designed to generate and assist any exchanges intended to sat

Demand based pricing, Demand Based Pricing : Described methods belong to th...

Demand Based Pricing : Described methods belong to the category of demand / market based pricing:- 1. What the Traffic can Bear' Pricing 2. Skimming Pricing 3. Penetration

International marketing logistics, difference between heavy lift surcharge ...

difference between heavy lift surcharge and long lift surcharge

Marketing plan and designing a strategic marketing program , Student ID: ...

Student ID: Name: Subject : Marketing Management Assignment 2 Date of Submission :

How is advertising affected by retaining customers, How is Advertising affe...

How is Advertising affected by retaining customers of a firm? Advertising: Customers genrally influence other members of their affect group who rely upon them for referen

What is product line pricing, What is Product Line Pricing? Product L...

What is Product Line Pricing? Product Line Pricing: Strategic Marketing has led firms to take on segmentation and diversification strategies that have results within the

Enumerate about the non-durable goods, Enumerate about the Non-durable Good...

Enumerate about the Non-durable Goods Non-durable goods are products which are normally consumed in one go or last for a few uses. Illustrations of such products are soap, s

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd