QUESTION

a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources

b) Each product will have a life cycle although its exact shape and length is not known in advance. Briefly describe each step in the PLC

c) You have decided to run for a local political office. You desire to hand-deliver campaign materials in person to the homes of voters. Describe how marketing intelligence plays a role in this scenario

d) Differentiate between exploratory, descriptive and causal research objectives

e) Distinguish between primary and secondary research