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QUESTION
a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources
b) Each product will have a life cycle although its exact shape and length is not known in advance. Briefly describe each step in the PLC
c) You have decided to run for a local political office. You desire to hand-deliver campaign materials in person to the homes of voters. Describe how marketing intelligence plays a role in this scenario
d) Differentiate between exploratory, descriptive and causal research objectives
e) Distinguish between primary and secondary research
What are the psychological factors to determine the consumer behaviour? Psychological: A person’s acquired requirements are influenced by certain psychological factors as lik
Differentiated pricing - Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is
What are the sorting functions of discrepancy of assortment? The sorting function of discrepancy of assortment is performed through intermediaries who include the following act
Customer Relationship Management Customer relationship management (CRM) has been described narrowly as a customer database management activity. Customer relationship manage
What the social factors have most influence on consumers purchasing
After their first arrival, the telephone, email, fax, mobile phone and the internet were rapidly accepted in business contacts and for doing business transactions, creating fresh c
# what are the uncontollable variables you think may affect the segment of your camera
(a) Differentiate the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of a normal good. (b) Describe with example t
Q. Show the advertising effects on Employment? Effect on Employment: - Advertising has created together direct and indirect employment to various persons in the society. Thes
Q. Effect on Children in aspect of advertising? Effect on Children: - When kids plus children watch an advertisement they are unable to assess the advantages and disadvantage
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