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QUESTION
a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources
b) Each product will have a life cycle although its exact shape and length is not known in advance. Briefly describe each step in the PLC
c) You have decided to run for a local political office. You desire to hand-deliver campaign materials in person to the homes of voters. Describe how marketing intelligence plays a role in this scenario
d) Differentiate between exploratory, descriptive and causal research objectives
e) Distinguish between primary and secondary research
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
Price "The amount of money charged for a product or service, or the total of the values that consumers exchange for the benefits of having or by using the service or product".
QUESTION a) Give three reasons why price is a very important element of the marketing mix b) Discuss the different situations that may lead a company to initiate price
Explain the term Open book management in shortly. Open book management: The practice of sharing financial and performance information is frequently considered to as open
discuss the strategies including digital strategies that you would recommend to a business to mitigate the effect of this crisis
Concept Development and Testing The third stage in the procedure is concept development and testing. Concepts can take on several forms are following: 1). A product idea is
Factors affecting the choice of distribution channel Choice of an appropriate distribution channel is very significant as pricing as well as promotion strategy are dependent up
Determine the Cost Based Pricing Under this method, price of product is fixed by adding the amount of desired profit margin to the cost of product. If a specific soap costs the
market testing tools
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
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