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QUESTION
a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources
b) Each product will have a life cycle although its exact shape and length is not known in advance. Briefly describe each step in the PLC
c) You have decided to run for a local political office. You desire to hand-deliver campaign materials in person to the homes of voters. Describe how marketing intelligence plays a role in this scenario
d) Differentiate between exploratory, descriptive and causal research objectives
e) Distinguish between primary and secondary research
39%og 42
Select a generic product. Define its customer segmentation, marketing technique, customer service initiatives, and the approach used to marketing?
what is library marketing?
Marketing mix of Dettol Handwash
Brand A wareness This is a common of customer knowledge that a particular brand exists. Brand Extension This is a marketing planning that takes the brand n
What is the role and status of sociality in the consumer behaviour? Social: This comprises family and their status and role. 1. Family: It also affect the buying behavi
Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively
Explain the Strategy of Position on User. Position on User: This strategy relates a product along with its user or a class of user. When cosmetics companies seek successf
How is information in technology and organizational structure affected? Conversely, information systems have enabled companies to gain many benefits as like efficiency gains, q
Consumer mind is black box discus
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