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QUESTION
a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources
b) Each product will have a life cycle although its exact shape and length is not known in advance. Briefly describe each step in the PLC
c) You have decided to run for a local political office. You desire to hand-deliver campaign materials in person to the homes of voters. Describe how marketing intelligence plays a role in this scenario
d) Differentiate between exploratory, descriptive and causal research objectives
e) Distinguish between primary and secondary research
How do I work out the costings for the rsearch and how many questions should I be asking for a telephone interview?
Problem : a) A Mauritian consumer goods firm is deciding whether to enter the United States market or the Asian market. Show why it should take into account different marketing
Define the term New Brands. New Brands: A company may make a new brand name while it enters a new brand category for that none of the current brand of company names are a
how should shoppers'''' Stop develop its demand forecast?
Sales force management : as a general rule, rural marketing involves more intensive personal selling effort compared to urban marketing. Rural marketing calls for some specific
How is the global sourcing of labour effective in competition international developments? Global sourcing of labour: Innovative uses of labour upon a global origin are e
Problem : The IT department of a local authority has been operating as an internal agency for three years when the move was to be made to outsourcing. This required a lot of w
How investment is significant in Human Resource Management? Now days in several organizations indicate which employees are viewed like valuable investments but several organiza
Describe the scope of marketing. The scope of marketing can be illustrated in terms of functions which a marketing manager performs. Into most of the business enterprises, ma
Question: The internet platform is the new normal in the life of businesses. For ANY organization of your choice, you are required to write a memo, addressed to your Marketi
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