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Question 1:
(i) Distinguish between global marketing and international marketing.
(ii) Explain the similarities and differences of a free trade area, a customs union, a common market and an economic union. Give an example of each.
(iii) Explain the stages of a global market development.
Question 2:
Describe, using appropriate example, how a firm distinguishes between the following strategies:
(a) Concentrated global marketing; (b) Standardized global marketing;(c) Differentiated global marketing.
Question 3:
Describe how a global enterprise will segment, target and position its products and services.
Question 1: As a Marketing Consultant for a well known brand in an industry of your choice, you have been asked to: a. explain how the principle of branding can be used to
Facilitating function: These functions make the marketing process easy and include financing, pricing, risk bearing, standardization and the market information etc. 1.
What is insurance in functions facilitating exchange in marketing? Insurance: A large number of risks are comprised in exchange of goods and services. It helps to cover s
Question 1: i). Use appropriate examples to describe and elaborate on the "Functions of advertising". ii) There are different types of advertising like Retail Advertising,
In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.
Question 1: Explain why purchasing is an important aspect of Food and Beverages Management and Control. What are the purchasing procedures and how are they implemented? Qu
assignment of 1400 words submission sate 2nd nov what is the price for MBA student
Question 1: (a) Effective Knowledge Management needs a review of existing HRM practices. Discuss the role of Human Resource Management in Knowledge Management and describe th
QUESTION 1 (a) Explain the stages involved in the Product Life Cycle concept and their relevance in marketing decision making. You may use any product/service as an example to
what are the advantages of upward strech
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