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Question 1:
(a) Define the term "value".
(b) Distinguish between functional value and emotional value. Illustrate by using relevant examples.
(c) How can functional and emotional value enhance the creation of genuine customer relationships.
Question 2:
Developing more loyal customers' increases revenue. A company has to spend to build customer loyalty. However, a company should invest in relationship building in such a way that costs do not exceed gains.
(a) Elaborate on the different levels of investment that a company can use for building customer relationships.
(b) Could companies invest in all levels of customer relationship building? Why?
(c) (i) Distinguish between the "functionally loyal" and the "emotionally loyal".
(ii) Which one is more important for a CRM strategy.
QUESTION a) Define cost benefit analysis as used to appraise large public sector investments b) Compare and contrast cost benefit analysis with investment appraisal c) Ex
Jewetts Rules - British museum cataloguing rules: Jewett, Charles Coffin. Smithsonian report on the construction of catalogues of libraries and their publication by means of s
In 2001, a Chennai- based two- wheeler major introduced a bonus scheme for its employees. Employees covered under this bonus scheme are evaluated through a three-tier process- (1)
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Catalogue Code: As with classification schemes, there are different catalogue codes available for use in libraries. Two of them are already known to you as they are prescribed
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What are the importance of Measures of Central Tendency to A Human Resource Manager?
PURPOSE OF SAMPLING: When the population is too large and spread oyer a vast area, sampling needs to be done for the economy of time, energy and cost. But it is also
Plan, design, deliver, and evaluate an original training or HRD development program that you might use in your organization or one that you are very familiar with.
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