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Question 1:
(a) Define the term "value".
(b) Distinguish between functional value and emotional value. Illustrate by using relevant examples.
(c) How can functional and emotional value enhance the creation of genuine customer relationships.
Question 2:
Developing more loyal customers' increases revenue. A company has to spend to build customer loyalty. However, a company should invest in relationship building in such a way that costs do not exceed gains.
(a) Elaborate on the different levels of investment that a company can use for building customer relationships.
(b) Could companies invest in all levels of customer relationship building? Why?
(c) (i) Distinguish between the "functionally loyal" and the "emotionally loyal".
(ii) Which one is more important for a CRM strategy.
M e rgers and Acquisition Mergers and acquisitions (M and A) is a corporate finance strategy that helps companies to attain their objectives and financial goals. It involves
QUESTION 1- What is strategy implementation and what problems may arise in implementing a strategic change? 2- Who implements strategy in the organisation and how can the be
Purchase and Buy Decision The project manager or the production manager of a project has to decide whether to buy or make a part, so that it is available at the right schedule
Allocating Funds: Finance is the most important factor in document selection. Proper planning of finance is basic to good acquisition work. Every library works according to
QUESTION Service quality in the Health Sector can be defined as how the patient perceives the service dispensed by regional hospitals- a) before going to the hospital for tr
critically analyze mr. vincent''s reasoning
Collection and Storage of Documents: From the dawn of civilisation man has recognised the need for collecting and preserving the records of human thought. Books and other grap
Question 1 The resources that can be continuously replenished with the help of natural processes are referred to as renewable resources. Discuss renewable resources Ques
FUNCTIONS OF DOCUMENTATION AND INFORMATION CENTRES: In general, a documentation or an, information centre brings to the attention of specialist users the current as well as r
Communities of Practice Differ and Structure Though a neighbourhood is called a community, not every community is called Community of Practice. Similarly, not everything which
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