Distinguish between functional value and emotional value, Other Management

Assignment Help:

Question 1:

(a) Define the term "value".

(b) Distinguish between functional value and emotional value. Illustrate by using relevant examples.

(c) How can functional and emotional value enhance the creation of genuine customer relationships.

Question 2:

Developing more loyal customers' increases revenue. A company has to spend to build customer loyalty. However, a company should invest in relationship building in such a way that costs do not exceed gains.

(a) Elaborate on the different levels of investment that a company can use for building customer relationships.

(b) Could companies invest in all levels of customer relationship building? Why?

(c) (i) Distinguish between the "functionally loyal" and the "emotionally loyal".

(ii) Which one is more important for a CRM strategy.


Related Discussions:- Distinguish between functional value and emotional value

Cost of materials handling, Cost of Materials  Handling: The last  major  ...

Cost of Materials  Handling: The last  major  factor  is cost of  various  devices which  are available  for  use. Cost  comparisons among various alternatives are often  difficul

Determine the acceptance of an e_payment method, Question: (a) In what ...

Question: (a) In what way does e_banking differ from traditional banking in terms of its services they offer? Provide suitable examples where necessary. (b) List and explai

Location site -preliminary considerations -library building, Location Site ...

Location Site -Preliminary Considerations of Library building-library managment Location is  important for homogeneous  services, site  selection and choice of community,  reg

Differentiation analysis and linkage analysis, QUESTION 1 You have rece...

QUESTION 1 You have recently been appointed as consultant in a company to review its vision and mission statements. Your first task is to introduce the subject to top managemen

Magic bullet theory, Problem 1 Explain how the magic bullet theory two...

Problem 1 Explain how the magic bullet theory two step flow theory and uses and gratifications theory differ in explaining how the mass media influence their audience. Pro

Conditions for adopting force account, Conditions for adopting force accoun...

Conditions for adopting force account  List of the situation where you can utilise force account is mentioned below:  Works are small or in remote locations where mobilis

Information may replace inventory., Explain what you understand by this sta...

Explain what you understand by this statement in the context of strategic inventory management.

Tools and techniques used for quality planning, T ools and techniques used...

T ools and techniques used for quality planning Let us now see some of the tools and techniques used for quality planning. They are: C ost /benefit analysis: This is an

Organizing an event is extremely challenging task, Question 1 The event...

Question 1 The event manager plays a pivotal role in event management company. Discuss his role and explain the important steps he has to take to ensure a successful event

Use vogel''s approximation method to obtain an solution, Question (a) A...

Question (a) A plastics manufacturer has 1200 boxes of transparent wrap in stock at one factory and another 1000 boxes at its second factory. The manufacturer has orders for th

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd