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Question 1:
(a) Define the term "value".
(b) Distinguish between functional value and emotional value. Illustrate by using relevant examples.
(c) How can functional and emotional value enhance the creation of genuine customer relationships.
Question 2:
Developing more loyal customers' increases revenue. A company has to spend to build customer loyalty. However, a company should invest in relationship building in such a way that costs do not exceed gains.
(a) Elaborate on the different levels of investment that a company can use for building customer relationships.
(b) Could companies invest in all levels of customer relationship building? Why?
(c) (i) Distinguish between the "functionally loyal" and the "emotionally loyal".
(ii) Which one is more important for a CRM strategy.
Problems in Ordering, Procurement and Receipt: Ordering and procurement of periodicals are very much inconvenienced due to different locations of their publishers. If the lib
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understand the prospect for growth in global services
Arranging Personnel: Planning for periodicals / serials selection should also cover the personnel or human factor. The people involved in the selection process are the librari
describe about managerial decision making?
P ractice Practice can be developed when the community keeps continuous interactions with the domain. The members of the community of practices are the practitioners. They wil
CARE AND PRESERVATION OF LIBRARY MATERIALS: As should not be shelved too tightly nor too loosely. The former damages the binding en other books are forceful inserted and the
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