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Question 1:
a. Distinguish between Advertising and Public Relation?
b. Discuss the methods adopted by a Public Relation company in promoting the image of a destination in the eyes of prospective consumers?
Question 2:
A. Outline the market players and their roles in the tourism business?
B. Critically analyse how the models of business communications illustrated below represent consumer behaviour - ?
AIDA Models ( Awareness , Interest, Desire and Action) Howard-Seth Model Maslow Hierarchy of Needs Reference Groups
I am part of a marketing group, and we are working on a project for a local cable company,they currently serve 3,200 customers and sell 50 wireless boxes a month,what I need to do
Explain Short term budgets Short term budgets: these budgets are generally for one or two years and are in the form of monetary terms. The consumer's good industries like su
what are the stages of operational research
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Total inventory costs formula Total inventory costs will be as follows: Total inventory costs = Purchase price cost + carrying costs + stock-out cost + order costs. Tota
Elements of cost: 1. Material: the substance from which the product is made is known as material it may be in a raw or a manufactured state. It can be direct as well as indir
What are Direct expanses These are expanses which can be directly, conveniently and wholly allocated to a specific cost centres or cost units examples of such expanses are hir
Discuss the dominant compensation philosophy, share value creation and the link between company size and executive pay. Solve Parmalat''s case, which may be found in reading No. 8.
Advantages of kaizen costing 1) Record individual tasks 2) Instantly replay observation 3) Select and use best practice 4) Categorize activities using kaizen terminolo
What nonfinancial factors should management consider in making its decision on whether to accept or reject a special order?
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