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Question 1:
a. Distinguish between Advertising and Public Relation?
b. Discuss the methods adopted by a Public Relation company in promoting the image of a destination in the eyes of prospective consumers?
Question 2:
A. Outline the market players and their roles in the tourism business?
B. Critically analyse how the models of business communications illustrated below represent consumer behaviour - ?
AIDA Models ( Awareness , Interest, Desire and Action) Howard-Seth Model Maslow Hierarchy of Needs Reference Groups
What is the correct formula for Post Cost?
A managerial accounting strategy focusing mainly on maintaining efficient levels of both components of working capital that is current assets and current liabilities, with respect
Stock-out costs These are the opportunity costs of running out of stock. They comprise: 1) The costs of lost customer sales, and therefore lost contribution to fixed costs.
Assumptions for relevant costs The key assumptions made in relevant costing are: The cost behavior is recognized. The amount of fixed costs, unit variable costs, selli
Morrow Company applies overhead based on direct labor hours. At the beginning of the year, Morrow estimates overhead to be $620,000, machine hours to be 180,000, and direct labor h
Have lot of questions please any one help me
The management of Popular Stores Sdn. Bhd. are in the process of exploring the company’s investment opportunities.
The Simplex Method In the graphical solution the optimum solution is always associated with a corner (or extreme) point of the solution space. The simplex method is based funda
Pike Corporation paid $100,000 for a 10% interest in Salmon Corp. on January 1, 2010, when Salmon''s stockholders'' equity consisted of $800,000 of $10 par value common stock and
What is Costco''s Financial decisions, Centralized or decentralized?
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