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Question 1:
a. Distinguish between Advertising and Public Relation?
b. Discuss the methods adopted by a Public Relation company in promoting the image of a destination in the eyes of prospective consumers?
Question 2:
A. Outline the market players and their roles in the tourism business?
B. Critically analyse how the models of business communications illustrated below represent consumer behaviour - ?
AIDA Models ( Awareness , Interest, Desire and Action) Howard-Seth Model Maslow Hierarchy of Needs Reference Groups
Bridge loans are obtainable from the banks and financial institutions while the source and timing of the funds to be raised is identified along with certainty. While there is a tim
Activity Based costing and Functional Based Costing compare them together in terms of efficiency, advantages, disadvantages and accuracy.
POINT ESTIMATE OF PROBABILITIES This approach requires a number of different values for each of the uncertain variables to be selected. These might be values that are reasonabl
reasons for favourable or adverse variances i.e. prise usage, mix, yeild
question:lease accounting implicit rate unknown,20%incremental rate leaseterm 4 years,find implicit rate using trial and error method.i know nothing about trial and error method in
Advantages of ratio analysis 1) Helpful in financial analysis: financial analysis is easier if accounting ratios are used to analyze the different financial statement relatio
Anderson Nuclear Power Plant will be "mothballed" at the end of its useful life (approximately 20 years) at great expense. The expense recognition principle requires that expenses
.1 You are the Management accountant of an industrial concern and have been assigned the duty of preparing a cost accounting system. Initially it has been decided to prepare three
Prepare Summary Journal Entries to record the( 1) requistion slips
Recommend whether marginal or absorption costing should be use for internal monthly reporting
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