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Problem:
A major differentiating factor for companies is the quality of Customer Service.
(i) Give the reasons which justify the inclusion of Customer Service as an element of the Service Marketing mix.
(ii) With reference to a named commercial bank discuss the key steps in creating a customer Service Strategy.
Question 1: "Marketing research ethics refers to taking an ethical and above-board approach to conducting marketing research that does no harm to the participant in the process
Procedural Formalities : The Shipping Bill and the other documents are submitted to the Custom House as soon as the Rotation No. has been given to the carrier. As soon as the docu
RatLand is a large family theme park located in central Texas. Over the years a visit to Ratland has been institutionalized as a prime "have to" experience for children growing up
Characteristics of Research:- Characteristics of research are as below: - 1. Systematic Approach:- Each step should on your investigation be so planned that it lead to
Sales Tax Exemption : Purchase of goods meant for exports are exempted from sales tax including Central Sales Tax. However, the purchaser of goods has to be a registered dealer fo
Packing Credit : The basic purpose of packing credit is to enable the eligible exporters to procure process, manufacture or store the goods meant for export. Packing credit refe
1. How do advertisers try to use group influence? Can you find any specific examples and describe the relevant theory of group behavior and influence? 2. “Consumer behavior is irra
Question: The developers of "Sonny Music? predict that their new service will be a success. Their prediction is based on their experience of launching an existing service. (
discuss perception of risk is critical to the customer whem making a puchase decision.
Describe video games market segmentation Segmentation criteria -Do SWOT analysis (Nintendo, Sony/Playstation, Microsoft/Xbox) -Define and describe Nintendo Wii Target mar
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