Discuss the steps in creating a customer service strategy, Marketing Research

Assignment Help:

Problem:

A major differentiating factor for companies is the quality of Customer Service.

(i) Give the reasons which justify the inclusion of Customer Service as an element of the Service Marketing mix.

(ii) With reference to a named commercial bank discuss the key steps in creating a customer Service Strategy.


Related Discussions:- Discuss the steps in creating a customer service strategy

Foreign exchange transactions, Foreign Exchange Transactions : A foreign e...

Foreign Exchange Transactions : A foreign exchange transaction is ultimately the purchase or sale of one national currency against another arising out of import or export of goods

Methods of dealing with foreign exchange risks, METHODS OF DEALING WITH FOR...

METHODS OF DEALING WITH FOREIGN EXCHANGE RISKS A firm can deal with foreign exchange risks in the following ways: 1) Taking Risk: The firm may decide to bear the risk if t

Explain the term secondary data sources, Question 1: (a) Explain the te...

Question 1: (a) Explain the term "secondary data sources". (b) Why should a company use all potential sources of secondary data before initiating primary data research? (

Need and rationale, NEED AND RATIONALE : Export documentation is commonly ...

NEED AND RATIONALE : Export documentation is commonly considered to be the most complex and difficult part of overseas marketing. You may have come across such comments as "export

Researchers errors, How can population definition error be minimised ?

How can population definition error be minimised ?

Actual total loss atl, Actual Total Loss (ATL): An actual total loss may...

Actual Total Loss (ATL): An actual total loss may occur in three ways. Firstly when the, insured cargo is physically destroyed when fire in the hold of the ship destroys complet

Marketing reasearch process, Marketing Reasearch Process: 1. specifyin...

Marketing Reasearch Process: 1. specifying research objectives: In this step of the research process researchers must first obtain answer to the question," what is the purpos

How can you explain the concept of culture and subculture, Q. How can you e...

Q. How can you explain the concept of culture and subculture? For the principle of studying consumer behaviour culture can be defined as the sum total of learned beliefs values

Marketing Management, what are the significant factors that have led to the...

what are the significant factors that have led to the success of shoppers’ stop

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd