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Problem:
A major differentiating factor for companies is the quality of Customer Service.
(i) Give the reasons which justify the inclusion of Customer Service as an element of the Service Marketing mix.
(ii) With reference to a named commercial bank discuss the key steps in creating a customer Service Strategy.
This brief case study highlights the risks a company might face if it makes the wrong call in relation to its ethical marketing policies. The case study discusses the case of Cadbu
Provide a short note highlighting major differences between nonprobability and probability sampling techniques? Answer Probability sampling is more robust in comparison as
Q. Explain the Nature of consumer behaviour? Consumer behaviour is dynamic The perceptions, feelings, thinking and actions of the customer and the society at large keep ch
Describe the term- Experimentation Experimentation as a technique is normally used when conducting causal research. There are two types of experimentation techniques available
Write a report with a market researchers view on any company evaluating the company's marketing or competitive strategy. Or select a product from a large organisation and evaluate
Problem 1 List out the secondary sources of information while pursuing market research. Market research for international marketing Secondary sources of information
Question 1: As "Sarjua? brand introduces into America and sells to large supermarket chains, it is important that the company understands the stages of the consumer decis
SPECIAL CONTRACTS : You have learnt that the applicable law can be the law of either party or that of a third party. It will be the Indian Contracts Act, if Indian law will apply.
Why should a researcher do a normality and outliers' assessment before hypotheses testing? Answer To conduct many advance statistical techniques, researchers have to presu
State the Nature of Research The nature of research are as below:- (1) Objective & Logical: - Research strives to be logical and objective, applying each possible test
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