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Problem:
A major differentiating factor for companies is the quality of Customer Service.
(i) Give the reasons which justify the inclusion of Customer Service as an element of the Service Marketing mix.
(ii) With reference to a named commercial bank discuss the key steps in creating a customer Service Strategy.
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Write a report with a market researchers view on any company evaluating the company's marketing or competitive strategy. Or select a product from a large organisation and evaluate
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