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Problem:
A major differentiating factor for companies is the quality of Customer Service.
(i) Give the reasons which justify the inclusion of Customer Service as an element of the Service Marketing mix.
(ii) With reference to a named commercial bank discuss the key steps in creating a customer Service Strategy.
Is it considered acceptable or bad form to use one e-newsletter address list to send a new newsletter from the same company but since it is a new e-newsletter, the recipients had n
I need help in preparing questionnaire for my study
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give the example on this... media planner must compute the cost per thousand persons reached by a vehicles
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Types of cognitive involvement Cognitive involvement - where a person is enthused to learn all s/he can about the product. Product involvement > the consumer's stage
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