Discuss the steps in creating a customer service strategy, Marketing Research

Assignment Help:

Problem:

A major differentiating factor for companies is the quality of Customer Service.

(i) Give the reasons which justify the inclusion of Customer Service as an element of the Service Marketing mix.

(ii) With reference to a named commercial bank discuss the key steps in creating a customer Service Strategy.

Related Discussions:- Discuss the steps in creating a customer service strategy

Explain the significance of pilot testing, Explain the significance of pilo...

Explain the significance of pilot testing in questionnaire building. Answer Once preliminary questionnaire has been developed a researcher must test the questionnaire on a

Explain the nature of consumer behaviour, Q. Explain the Nature of consumer...

Q. Explain the Nature of consumer behaviour? Consumer behaviour is dynamic The perceptions, feelings, thinking and actions of the customer and the society at large keep ch

Advance licence, Advance Licence: An advance licence is granted to a merch...

Advance Licence: An advance licence is granted to a merchant exporter or manufacturer exporter for the import of inputs required for the manufacture of goods without payment of ba

Export of repaired goods, Export of Repaired Goods: Goods or parts thereof...

Export of Repaired Goods: Goods or parts thereof on being exported and found defective damaged or otherwise unfit for use may be imported for repair and subsequent re-export. S

Exchange control, Exchange Control: Exchange control means official interv...

Exchange Control: Exchange control means official intervention with the foreign exchange of a country. It is a system of rationing foreign exchange among competing demands for it,

Describe the uses of marketing research, Question 1: (a) Define the ter...

Question 1: (a) Define the term "Marketing Research". (b) Marketing Research is classified under Problem identification research and Problem-solving research. Differentiat

Concise customer education, Here's where most advertisers fall down as well...

Here's where most advertisers fall down as well as you can stand head & shoulders above the crowd Tell your full story. Don't formulate people try to figure out on their own why th

Form of contract-nature of export sales contract, Form of Contract: Th...

Form of Contract: There are no universally acceptable norms as to the form of export contracts. It need not be a formal document signed by both the parties and it need to be s

Explain different market segments in given problem, Q. Explain different ma...

Q. Explain different market segments in given problem? You should identify two competing products or services that aim at different market segments. Ideally one of these should

Sources of literature, The sources of documentary information which can aid...

The sources of documentary information which can aid the process of locating literatures relating to selected research topics are: 1. Subject Catalogues of Libraries: These cata

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages