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Question 1:
"Relationship Marketing is a new marketing paradigm which challenges the straight-jacket marketing mix approach." Evaluate this statement and illustrate with examples.
Question 2:
"A loyalty scheme is the most useful tool to build long-term customer loyalty but it can only be successful under some conditions." Critically discuss this statement by using empirical evidence.
Question 3:
"In many industries and markets, alliances and partnerships have been used by companies to enhance their competitive advantage." Assess whether alliances and partnerships represent a viable strategy by using examples from the hospitality and travel industries.
Question 4:
"Businesses seek to achieve customer retention and maximize their share of wallet within their existing customer portfolios. Nevertheless, the quest for customer retention is more a journey than a destination." Discuss the significance of a customer retention strategy for a firm in the tourism industry.
Question 5:
"Service failures are bound to happen in any service businesses and therefore, these business entities should have a service recovery plan to maintain customer loyalty." How far does service failure and recovery influence customer loyalty?
Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta
1. What are the significant factors that have led to the success of Shoppers’ Stop? 2. Draw the typical profile(s) of Shoppers’ Stop customer segments.
Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss
You are required to critically examine the current marketing orientation of an organisation of your choice. This may be an organisation that operates in your own country, or an in
Explain about the Shopping Goods. Shopping Goods: These are usually expensive Homogeneous as well as Heterogeneous items. a. Homogeneous Goods: White goods as like T
Q. Describe briefly the concept of pricing and the factors that influence pricing. Ans.: Price is all around us. We pay rent for our apartment, tuition for our, railways, ed
Q. Show the Disadvantages of Support media ? 1) Detailed message can't be given by support advertising as passerbies' view the signboards are only for few seconds. 2) Someti
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various approaches that are followed by FMCG companies test marketing in marketing management
Question 1: (a) Explain in thorough details what is advertising. (b) A standard definition of advertising is said to have five basic components. With particular reference
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