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Question 1:
"Relationship Marketing is a new marketing paradigm which challenges the straight-jacket marketing mix approach." Evaluate this statement and illustrate with examples.
Question 2:
"A loyalty scheme is the most useful tool to build long-term customer loyalty but it can only be successful under some conditions." Critically discuss this statement by using empirical evidence.
Question 3:
"In many industries and markets, alliances and partnerships have been used by companies to enhance their competitive advantage." Assess whether alliances and partnerships represent a viable strategy by using examples from the hospitality and travel industries.
Question 4:
"Businesses seek to achieve customer retention and maximize their share of wallet within their existing customer portfolios. Nevertheless, the quest for customer retention is more a journey than a destination." Discuss the significance of a customer retention strategy for a firm in the tourism industry.
Question 5:
"Service failures are bound to happen in any service businesses and therefore, these business entities should have a service recovery plan to maintain customer loyalty." How far does service failure and recovery influence customer loyalty?
Scope of the marketing planning: The planning for the marketing is an extension of sales forecasting beyond the point where the future course of events has already been predete
Question 1: (a) Distinguish between destination branding and country branding? (b) Market Research is of paramount importance prior to developing a branding and a communicat
Q. Increase in level of competition and Readership by ads? Increase in level of competition:- The level of competition has enhanced manifold. For any product numerous brands
How are fewer buyers in business market and the consumer market affected? Fewer Buyers: Within business market, buyers are fewer in number while compared to consumer market.
As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to
Question: (a) Discuss how information technology has contributed to the expansion of the service sector, illustrating your answer with examples. (b) As a senior bank execut
What is Line Featuring in Product Line? Line Featuring: In case of durable products marketers at the times choose one or several items to “feature” the concept is to attr
Explain Henry Assael Model of buying decision behaviour along with the diagram
Classification of Advertising 1. Advertising may be bordaly classified from the points of view businneesaims coverage users and nature of appeal this is condensed in a ch
Tool Belt Store (TBS) is expanding its chain of hardware stores across the country. TBS has more than 5,000 full-time employees and more than 20,000 part-time employees. TBS recent
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