Discuss the role of personal selling, Marketing Management

Assignment Help:

Question:

a) Under what conditions might a marketing firm select to use the following distribution strategies?

Intensive distribution,
Exclusive distribution, and
Selective distribution.

Outline the main principles involved in each of these channel strategies with examples to illustrate your answer.

b) Discuss the role of personal selling within the integrated marketing communications mix of the marketing organisation.

Related Discussions:- Discuss the role of personal selling

International developments in human resource environment, Define the intern...

Define the international developments in human resource environment structure. International developments: Global Competition: Companies competing upon global basis

Marketing management process, What are demands, wants and desires and how d...

What are demands, wants and desires and how do you link these to the marketing process?

What are processes for selecting target markets, What are processes for sel...

What are processes for selecting target Markets? Market Targeting: Once the form has known its market segment opportunities, this has to evaluate different segments and a

Forms of direct marketing\channels for direct marketing, Forms Of Direct Ma...

Forms Of Direct Marketing\Channels For Direct Marketing: direct marketers can use a number of channels for reaching prospects and customers. These include face to face selling dir

Define the publicity - promotion, Define the Publicity - Promotion Th...

Define the Publicity - Promotion This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation. Y

Brand promotion, Can brand promotion technique benefit an organization by i...

Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?

Describe the key characteristics of consumer motivation, Question 1: Co...

Question 1: Consumers must constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncertai

What is role and status of sociality in consumer behaviour, What is the rol...

What is the role and status of sociality in the consumer behaviour? Social: This comprises family and their status and role. 1. Family: It also affect the buying behavi

Characteristics of consumer behavior, Question 1: (a) What do you mean...

Question 1: (a) What do you meant by "consumer behavior"? (b) Show characteristics of consumer behavior. Question 2: (a) What are "attitudes"? (b) Show characte

Diagram, Henry Assael Model of buying decision behavior along with thediagr...

Henry Assael Model of buying decision behavior along with thediagram

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages