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Question 1 Define e-tailing. Explain the future of electronic retailing
Question 2 Explain the factors which are leading to the growth of retail sector
Question 3 Describe the tools of Integrated marketing communication
Question 4 Discuss the Retail pricing strategies
Question 5 Write a short notes on:
A. Types of retail store location with examples
B. Factors affecting retail store location.
Question 6 Write a short notes on:
A. Classification of retail consumers based on shopping.
B. Types of Buying behaviour
Break-Even Analysis Break-even pricing (target profit pricing) is tactic to setting up price to break- even on the cost of producing and marketing products or to make the ta
Question 1: "Perceived risk is a consumer's perception of the overall negativity of a course of action based upon as assessment of the possible negative outcomes and of the lik
Define about the corporate advertising Many organisations recognise usefulness and significance of good public relations. This is due to the high credibility attached to messa
Question: a) Explain why service personnel are a source of customer loyalty and competitive advantage. b) Discuss the customer cycle of failure in a service organization.
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
define international marketting and furnish its features?
Q. Explain Ethical Aspect of advertising? Ethics are ethical principles are values that govern the action of individual or group. It is a branch of social- science which assist
Introduction Stage Because the product-development stage of the PLC was observed at the starting of the chapter, to explore in more detail the first stage at this point is the
Not sure how to calculate
Question 1: Discuss why new media will have to be created and conventional ones used differently to communicate with the rural consumer. Detailed explanation on ‘Advertis
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