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Question 1:
a) What are the evaluative criteria marketing management can use to assess the usefulness of marketing segmentation variables?
b) Explain how ‘organisational buying' situations differ from ‘consumer buying' situations and discuss the idea of an organisational decision making unit (DMU).
Question 2:
a) Appraise the value of the product life cycle (PLC) concept in strategic product planning.
b) Discuss the principles of market ‘skimming' and market ‘penetration' pricing Strategies.
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design marketing mix for product fash wash
Explain the main advantage of pricing skimming strategy. Pricing skimming strategy is definitely a cautious strategy that is more financial then commercial. Their main advantag
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technolgoy can change the following three factors? a. politics b. lifestyle c. production process d. buying patterns
Describe the concept of market segmentation, targeting and positioning (STP''s) with a typical example of either a product or an organization you are familiar with.
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