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Question 1:
a) What are the evaluative criteria marketing management can use to assess the usefulness of marketing segmentation variables?
b) Explain how ‘organisational buying' situations differ from ‘consumer buying' situations and discuss the idea of an organisational decision making unit (DMU).
Question 2:
a) Appraise the value of the product life cycle (PLC) concept in strategic product planning.
b) Discuss the principles of market ‘skimming' and market ‘penetration' pricing Strategies.
Why is green or environmental marketing important? Green marketing is important since the mankind has restricted resources upon the earth, along with that he/she should attem
What are the various strategies of product mix
Michael Jordan lives in a world with only two goods: basketballs and Gatorade. Basketballs cost $10 each. Gatorade costs $2 per bottle. Point A on the graph below represents Jord
What is comprised in green or environmental marketing? Green or environmental marketing comprised all activities designed to generate and assist any exchanges intended to sat
Simple Marketing System Producer/ seller Communication Consumer Money Product/ service Feedback Participants in a simple marketing system:
What is integrated marketing? Integrated Marketing: The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to pro
Q. What do you mean by Promotion Mix? Promotion mix is a particular mixture of promotion tools used by a company to communicate with the audiences. There are 5 main tools sales
Q . The following are two weekly forecasrs made by two different methods for the number of gallons of gasoline in thousands, demanded at a local gasoline station. lAlso shown are a
QUESTION 1 (a) Explain the stages involved in the Product Life Cycle concept and their relevance in marketing decision making. You may use any product/service as an example to
what are thepproaches used by FMCG companies in test marketing?
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