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Question 1:
(i) Why should stategic issues involve all stakeholders for a product or/and service?
(ii) What are the objectives of strategic formulation and implementation and how decisive are they for a service company in a situation of perfect competition?
Question 2:
Discuss the pertinence and relevance of the Ansoff Matrix in strategic management for the service a consumer product of your choice.
Question 3:
In devising appropriate strategies for an airline discuss the various communication channels you would propose to use prior to, during and after implementation of such strategies?
Question 4:
Using the examples from an industry with which you are familiar, explain and elaborate on how one could use public relations exercises as a strategic marketing tool with a view to increase productivity and turnover.
Question 1: a. Define strategic management and how it can be applied in an organisation. b. When a company needs to adapt to change, what are the key strategic management qu
Select an existing business that has recently launched a new product. You may also use your own company. Consider how the organization's marketing strategy has benefited the new pr
A GIS developed across an whole organization
The Fit Shop The Fit Shop Ltd. is a brand new firm that will open its doors exactly four months from today. Its business objective is to sell all types of training, fitne
Hamadi Corporation manufactures an electronic component 'AZ-101'. This component is significantly different from its peer companies and has gained a high repute. The company presen
An organization is unable to secure enough resources or competence.
Commence the knowledge audit by identifying the knowledge gaps and blockages in the organisation, as follows: a) Consider each of the ten checklist issues listed, and assess fr
a. Core competencies are the collective __________ in the organization
The long-term cash-making capability of the company
Strategy used to gain as much sales volume as possible as fast as possible by undercutting competitors' prices.
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