Question 1:

(i) Why should stategic issues involve all stakeholders for a product or/and service?

(ii) What are the objectives of strategic formulation and implementation and how decisive are they for a service company in a situation of perfect competition?

Question 2:

Discuss the pertinence and relevance of the Ansoff Matrix in strategic management for the service a consumer product of your choice.

Question 3:

In devising appropriate strategies for an airline discuss the various communication channels you would propose to use prior to, during and after implementation of such strategies?

Question 4:

Using the examples from an industry with which you are familiar, explain and elaborate on how one could use public relations exercises as a strategic marketing tool with a view to increase productivity and turnover.