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Discuss the meaning of packaging by elaborating.
The definition of packaging shows that package into the definite container or wrapper. Therefore packaging is a one of the significant function of the business as this is the package where one gets the attention of the customers. This has become the potential marketing tool well designed packages can produce convenience and promotional value.
Channel management in rural market: In rural distribution we need relatively longer chain distribution involving multiple channels as we have widely scattered markets. Multi
consumermind is a black box - discuss.
process of buying
list out secondary sources of information while pursuing market research.
Question 1: (a) What is a communication brief (or a creative brief), and how is it typically outlined? (b) Why is an IMC campaign difficult to evaluate? (c) Explain how
The road to market leadership has not been without potholes however. In 1998, the company attempted to extend its brand by entering the herbal supplements market, rolling out a lin
Effect of Discounting Prices Another significant function of a marketing manager is to find any discounting of prices of the goods and services of a business. Every business di
Buying motives: motive is thus urge that moves or promote a person to some action. Motive is an effectual desire one to a definite action. Customers purchase any goods as a result
Kali left school and traveled toward her friend''s house at an average speed of 40 km/h. Matt left one hour later and traveled in the opposite direction with an average speed of 50
You work as a marketing consultant and have been approached to develop a Comprehensive Corporate Plan for one of the following events to be held at the Ricoh Arena: Olympic footbal
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