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Question 1:
(a) Highlight what Business Continuity typically addresses in a business organization.
(b) Explain how companies can use internal or external resources for disaster recovery.
Question 2:
(a) Briefly discuss the importance of System Integration in business organizations.
(b) Discuss the three main approaches to integration.
What is Promotion Research in scope of Marketing Research? Promotion Research: Promotion research encompasses all attempts by the marketers to converse the company’s off
Question: In the context of a product from the fashion industry: a. Describe the concept of a product as a tangible and intangible "bundle of benefits? that provide
Question 1: You have been approached by a firm of your choice. You are to provide advice on its marketing planning. Write a report that includes: a. an evaluation of its cu
what are significant factors that have led to the success of shoppers'''' sto
what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?
Use Newhouse (1970) nonprofit hospital's utility model to maximize U(Q, q) where Q=Quantity and q=quality with zero-profit constrain. You may assume there is an inverse demand P(Q)
Consumer mind is a Black Box
Marketing Information System To perform their marketing responsibilities, marketing managers need excellent deal of information. "Information is power" is a legal statement. I
Question 1: A. List and describe the brand-building steps? B. Define the term position and brand Image? C. Why is trust the primary co
Why analyze the marketing environment? 1. Knowledge of the marketing environment is central of marketing management: marketing management rests squarely on the knowledge
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