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Question 1:
(a) Highlight what Business Continuity typically addresses in a business organization.
(b) Explain how companies can use internal or external resources for disaster recovery.
Question 2:
(a) Briefly discuss the importance of System Integration in business organizations.
(b) Discuss the three main approaches to integration.
Brand policies and strategies: Other brand policies and strategies are: 1. Multiple brand policy: under this policy, the manufacturer uses different brands for his
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
implementing total quality marketing
Question : (a) Explian the basic model of consumer decision making. (b) Describe how the use of colour can be a powerful marketing tool. (c) When choosing a loyalty stra
"CONSUMER MIND IS A BLOCK BOX"-DISCUSS
Characteristics of the New or Morden concept or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. Accor
discuss about the consumer mind is a black box
How is building a brand in a business-to-business context different from doing so in the consumer market?
is product a yype of service
corelate the term engeneering and managerial economics
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