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Question 1:
(a) Highlight what Business Continuity typically addresses in a business organization.
(b) Explain how companies can use internal or external resources for disaster recovery.
Question 2:
(a) Briefly discuss the importance of System Integration in business organizations.
(b) Discuss the three main approaches to integration.
Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br
How is Product Life Cycle affected? PLC is affected by following factors are as given below: a. The necessary and intrinsic nature of the product itself. b. Change into
market testing tools
difference between the personal selling and salesmanship?
What are the certain limitations of packaging? Packaging is one of the way by which Marketer can distinguish his product by the competitors brand. In spite of having different
Effectiveness of the Promotional Tools Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool
Select a generic product. Define its customer segmentation, marketing technique, customer service initiatives, and the approach used to marketing?
Customer's mental process of judging value: 1. The customer assigns weight age for each benefit; different benefits gain different weight age, depending on the priority
Understanding other cultures is vital to success in the global marketplace. Refer to Table 21-3 which lists some blunders in International Marketing. One of my favorite blunders ha
Segment interrelationships and super -segments In selecting more than one segment to serve, the company a company would-be wise to enter one segment at a time without revealing
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