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Question 1:
(a) Highlight what Business Continuity typically addresses in a business organization.
(b) Explain how companies can use internal or external resources for disaster recovery.
Question 2:
(a) Briefly discuss the importance of System Integration in business organizations.
(b) Discuss the three main approaches to integration.
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing
Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
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What is the role of advertising agencies in distribution channels? Advertising agencies: Such facilitating agencies help within facilitating negotiation, through creating
2 calculations
Market Segmentation Market Segmentation: "Dividing a market into separate groups with different needs, characteristics, or behaviour who may require separate products or mar
Q. Explain the Role of direct marketing? Role of direct marketing:- a) Focus is on literate customer. b) For service marketing like insurance, Banking, telecommunication.
process of disigning distribution channel
Q. Ethical aspects of advertising - Moral Degradation? Moral Degradation: - Giving sexual-appeal has turn into very common practice for gaining attention of viewer. It is extre
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