Question 1:

"Perceived risk is a consumer's perception of the overall negativity of a course of action based upon as assessment of the possible negative outcomes and of the likelihood that these outcomes will occur".

a) In the light of the above statement discuss appropriate strategies consumers adopt to reduce the risks associated with their purchases.

b) Discuss the different types of consumption.

Question 2:

Prepare short paragraphs on any FOUR of the following

a. Personal Factors
b. Classical Conditioning
c. Memory
d. Stages in Consumer Decision Making Process
e. Trait Theory
f. Consumer Attitudes