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Question 1:
"Perceived risk is a consumer's perception of the overall negativity of a course of action based upon as assessment of the possible negative outcomes and of the likelihood that these outcomes will occur".
a) In the light of the above statement discuss appropriate strategies consumers adopt to reduce the risks associated with their purchases.
b) Discuss the different types of consumption.
Question 2:
Prepare short paragraphs on any FOUR of the following
a. Personal Factors b. Classical Conditioning c. Memory d. Stages in Consumer Decision Making Process e. Trait Theory f. Consumer Attitudes
Discuss in detail the different Decisions concerning product mix and product line? Product Mix: The first task of Marketing Manager is to response the question. What type
vals model on mobilink
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consumermind is a black box - discuss.
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Question 1: (a) What is meant by knowledge management strategy? (b) Define the RICE model and explain how you would apply it in designing a knowledge management strategy for
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