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Question 1:
(a) Critically discuss the concept "Communications Strategy". Support your answer with relevant examples.
(b) Using relevant examples, explain the term "Sales Promotions".
Question 2:
Identify and discuss four service characteristics that affect the marketing of a Hospitality or Travel product.
Question 3:
Explain how differentiation, segmentation, and target marketing are highly interrelated and effective tools used in Hospitality and Tourism Marketing.
Question 4:
Discuss the concepts Relationship and Loyalty Marketing.
Which is NOT a benefit of corporate governance? Prevention of fraudulent claims by contractors.
Question 1: "There have been evident signs that the public sector needs to be reformed as the socio-economic context in which Mauritius is faring has changed." Discuss the pres
CUSUMER MIND IS A BLOCK MIND DISCOUSES
QUESTION Environment is a factor in the development of planned communication. Competitors can think of changing the way of presenting their services and products and ultimatel
prepare a marketing plan
did the management take a correct decision in rohit''s case
When founded, when listed • Major lines of business • Market share • Ranking within industry (e.g., largest of four companies...) • Exports • Major institutional owners (if any), p
Question (a). For a successful communication to flow in any organization, five basic elements need to be present. List them (b). Identify the importance of effective listeni
Determine the major decision of marketing activities So marketing manager concentrates on four major decision areas when planning the marketing activities, namely, (i) products
10% of inhabitants of a town are known to be suffering from a disease. find the probability that in a random sample of 12 people from the town a. none will suffer from the disease
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