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Question 1:
(a) Critically discuss the concept "Communications Strategy". Support your answer with relevant examples.
(b) Using relevant examples, explain the term "Sales Promotions".
Question 2:
Identify and discuss four service characteristics that affect the marketing of a Hospitality or Travel product.
Question 3:
Explain how differentiation, segmentation, and target marketing are highly interrelated and effective tools used in Hospitality and Tourism Marketing.
Question 4:
Discuss the concepts Relationship and Loyalty Marketing.
Intensity of the distribution (market coverage): The nature and intensity of the competition in the industry will determine the distribution pattern adopted by a firm. Some
Q. Illustrate the the advertising effects on National Income? Effect on National Income: - Advertising increase productive, promotes demand and promotes growth in agriculture
What are the support activities? Support Activities: Support activities help primary activities through providing infrastructure which allows them to take place ongoing
what is modern and traditional value delivery approach???
Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some
what are the marketion position errors in sri lanka
What is Concept Testing Strategy Development? Concept Testing: To estimate ideas properly. This may be essential to test product concepts testing is a phase in that a sma
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How should shoppers Stop develop its demand forecasts?
what challenge will Groupon face in the future
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