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Question 1:
(a) Critically discuss the concept "Communications Strategy". Support your answer with relevant examples.
(b) Using relevant examples, explain the term "Sales Promotions".
Question 2:
Identify and discuss four service characteristics that affect the marketing of a Hospitality or Travel product.
Question 3:
Explain how differentiation, segmentation, and target marketing are highly interrelated and effective tools used in Hospitality and Tourism Marketing.
Question 4:
Discuss the concepts Relationship and Loyalty Marketing.
Marketing communications Marketing communications recognise the development of channel or trade marketing. Numerous organisations have moved away from the traditional control
briefly explain the trend?
Question 1: (a) ‘Knowledge is more than just an accumulation of bits of information.' Explain this statement in the light of the knowledge pyramid and the different types of
How is market participation extended? Market participation extenuation: Those who choose to license ought to maintain the options open for extending market participation.
How is Web Marketing worked on internet? To do the business upon the internet organizations makes an effective website, place the advertisement (ads) and promote that online, m
Explain the wholesalers in primary participants of distribution channels. Wholesalers: Wholesalers are explained as all establishment or places of business mainly engaged
A retail fast food chain is considering an expansion in new cities locally and internationally. Profitability has been on the increase and the board has taken the decision to inves
This is a practice where one firm sells the similar product at several prices in several markets.
1. Use any tool of the promotion mix tools to promote and sell your new product “Diet cupcakes”. Specify the tools and the reason for selecting it. 2. Screen the communication o
Problem 1: Describe the phases in the evolution of retail market - Detail explanation on ‘Evolution of Retail in India'. Problem 2: What are the tasks handled by a p
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