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Question 1:
(a) Critically discuss the concept "Communications Strategy". Support your answer with relevant examples.
(b) Using relevant examples, explain the term "Sales Promotions".
Question 2:
Identify and discuss four service characteristics that affect the marketing of a Hospitality or Travel product.
Question 3:
Explain how differentiation, segmentation, and target marketing are highly interrelated and effective tools used in Hospitality and Tourism Marketing.
Question 4:
Discuss the concepts Relationship and Loyalty Marketing.
Question 1: Critically examine the importance of product design, New Product Development (NPD) and explain the reasons for failures in NPD and how would you overcome them?
State the Objectives of marketing communications Objectives of this module are to: Examine concept of exchange in the marketing context; Assess role of promotion in t
The Stock Market The stock market is very close to a perfect competitive market. The price of a stock usually is determined by the market forces of demand and supply of the stock a
Why is green or environmental marketing important? Green marketing is important since the mankind has restricted resources upon the earth, along with that he/she should attem
Q. Explain briefly Social, ethical, legal& economical aspect of advertising. Answer: - Social aspect of advertising- Advertising affects a variety of aspects of social and cult
Problem 1 Given the importance of environmental issues from a political, social, economic and business point of view, it should come as no surprise that accounting for the env
What is the role of Public Warehouses in distribution channels? Public Warehouses: The public warehouses rent space to owners of inventory thus eliminating the requiremen
I request to be removed from your accounts. I do not wish to have your services---question #Minimum 100 words accepted#
How is penetration pricing strategy give cost advantage over innovating firm? In the case to outlook penetration pricing strategy is more commercial than financial. It is more
"The service industry is customer driven, and marketing thus focuses on the needs of the customer and involves finding out what the customer wants and expect first, before any atte
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