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Question 1:
(a) Critically discuss the concept "Communications Strategy". Support your answer with relevant examples.
(b) Using relevant examples, explain the term "Sales Promotions".
Question 2:
Identify and discuss four service characteristics that affect the marketing of a Hospitality or Travel product.
Question 3:
Explain how differentiation, segmentation, and target marketing are highly interrelated and effective tools used in Hospitality and Tourism Marketing.
Question 4:
Discuss the concepts Relationship and Loyalty Marketing.
How are the psychographics and demographics of customer identified in marketing research? Marketing research tries to reveal the number of persons who buy why they buy, when th
Compare and contrast three planning tools used in management accounting, indicating how effective you judge each to be and why. Your judgments should be supported by evidence.
vals model on mobilink
does the marketing exits solely to increase the profits
henry assael model of buying decision behaviour along with the diagram
Problem 1: Using examples and illustrations, elaborate on the stages of business buying process and its influences. Problem 2: (i). Describe the distribution channel.
Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies i
what is the plc of dettol dishwash?
a marketing plan is as good as its implementation discuss
6. Cubic Splines (Matlab) (6 points) (a) Use Matlab to create a regular grid x of data points in the range from 0 to 10 with a grid spacing h = 0:5. Calculate an array y of values
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