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Discuss the concept of the export processing zones.
Export processing zones stands for EPZ:
As not strictly speaking an entry-strategy, EPZs function as an “entry” within a market. They are initially an investment incentive for would be investors but can also give employment for the host country and the transfer of skills and also give a base for the flow of goods into and out of the country.
Organizations are faced along with a number of strategy alternatives while deciding to enter foreign markets. All one has to be carefully weighed so as to make the most suitable choice. All approach needs careful attention to marketing, risk, issues of control and management..
explain the various approaches that are followed by fmcg companies in test marketing
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