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Question 1:
Consumer buying behaviour is based on the degree of buyer involvement and differences among brands. Assume that you are in the process of buying the latest cruise package of your choice. Discuss the buyer decision process a consumer will go through in adopting this new product.
Question 2:
Marketing planning for the different stages of the product life cycle (PLC) is the responsibility of the marketing manager. Discuss the concept of the product life cycle in marketing, the typical changes in the marketing variables over the PLC and the marketing strategies to pursue in each phase.
Discuss in details how could a visitor attraction seeking to extend the profitable stages of its life-cycle, avoid getting into the decline stage.
Define the storage in marketing functions of physical treatment. Storage: Goods are usually produced into anticipation of the demand. All they are stored into warehouses u
What are the procedures of export under deferred paymente?
Component of Marketing Information System: 1. Internal records system: Marketing managers rely on internal reports such as orders, sales, prices, inventory level, and receiva
Factors which influence type of promotional strategies used by universities to increase enrolment
explain in short
DRAW THE TYPICAL PROFILES OF SHOPPERS STOP CUSTOMER SEGMENT
Explain about Marketing in words of American Marketing Association. Marketing: The American Marketing Association (AMA) explains marketing by “The process of executing and
Explain the product life cycle? Product Life Cycle (PLC): PLC is based upon the premise which a new product enters a life cycle once this is launched into the market. The
what are significant factors that have led to the success of shoppers'''' sto
Facilitating function: These functions make the marketing process easy and include financing, pricing, risk bearing, standardization and the market information etc. 1.
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