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Question 1:
(a) Define the following terms: (i) e-commerce (ii) e- business and (iii) e-marketing
(b) Discuss the benefits that:
i. buyers get from the use of e-commerce/e-marketing/e-business ii. sellers get from the use of e-commerce/e-marketing/e-business
Question 2:
(a) Define the following terms: i. National Tourist Organization (NTO)ii. Macro - destinations
(b) You are the newly recruited Marketing and Communications Manager working for the MTPA. With the use of relevant examples, explain five main determinants of demand in relation to destination marketing that you will take into account when developing marketing campaigns to boost the new foreign markets such as the Asian countries.
why we need to study promotion in marketing?
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explain service marketing and give a company''s example?
Discuss about the term http. Http: Http is stands for Hyper Text Transfer Protocol, The WWW protocol which performs the request and retrieves functions of a server. Gene
what is upward and downward streching of brands
Explain about the increased benefits by retaining customers of a firm. Increased Revenue: When a customer stays along with a company for longer time, the possibilities of
What are joint ventures? Joint ventures: Joint ventures can be termed as “an enterprise in that two or more investors share ownership as well as control over property ope
Explain about the product assortment in briefly. “A product mix (also termed as product assortment) is the set of all products and items which a particular sellers offers for s
give me example of modified rebuy
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