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Question 1:
(a) Define the following terms: (i) e-commerce (ii) e- business and (iii) e-marketing
(b) Discuss the benefits that:
i. buyers get from the use of e-commerce/e-marketing/e-business ii. sellers get from the use of e-commerce/e-marketing/e-business
Question 2:
(a) Define the following terms: i. National Tourist Organization (NTO)ii. Macro - destinations
(b) You are the newly recruited Marketing and Communications Manager working for the MTPA. With the use of relevant examples, explain five main determinants of demand in relation to destination marketing that you will take into account when developing marketing campaigns to boost the new foreign markets such as the Asian countries.
the ordered pair (-1, -1) is a solution of the system -4x + 2y = 2 and x + y = -2. true or false
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
Innovation Any modernizing modification in a process or procedure which is increases the efficiency of that process or procedure. Information technology has been the catalyst
on line marketing
under positioning
Marketing Management, Marketing ManagementDoes marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless.
Explain about the Marketing Information System. As demonstrated in the given figure: Figure: Marketing Information System Marketing information System means the
The Recreation Opportunity Spectrum (ROS) provides a framework which is useful in planning and providing environmentally sustainable outdoor recreation activities. a) Describe t
usefulness of marketing mix in amarket or a even a company
Method of determining prices or setting price: Cost of the production of a product is the most important determinant of its price. They may be many types of costs such as fi
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