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Question 1:
(a) Define the following terms: (i) e-commerce (ii) e- business and (iii) e-marketing
(b) Discuss the benefits that:
i. buyers get from the use of e-commerce/e-marketing/e-business ii. sellers get from the use of e-commerce/e-marketing/e-business
Question 2:
(a) Define the following terms: i. National Tourist Organization (NTO)ii. Macro - destinations
(b) You are the newly recruited Marketing and Communications Manager working for the MTPA. With the use of relevant examples, explain five main determinants of demand in relation to destination marketing that you will take into account when developing marketing campaigns to boost the new foreign markets such as the Asian countries.
Explain about the selling in the function of the marketing. Selling in marketing: This is a significant aspect of marketing under that ownership of goods is transferred b
What is difference between Business Market and the Consumer Market? The business market comprises all the organizations which obtain goods and services that are used for furthe
Question: You have just won a National Best Creative award from Association Advertising Agencies and is being interviewed by a journalist. (a) He asks, according to you a
Describe the important roles participants of a distribution channels. Participants in the Channel: There are two kinds of participants into the channel. The first partici
What do you mean by product mix .
Question 1: (a) What are the characteristics of a knowledge worker and how do they differ from those of the traditional worker? (b) Using relevant examples, illustrate how
Requirements for the effective segmentation: 1. Accessibility: the segment should be accessible, or otherwise no in roads can be made. A large part of the North - East
Q. Effect of past-advertisement? Methods of evaluation advertisement effectiveness assumes that response of customers in test-area is the outcome of advertisement done in test
QUESTION a) Give three reasons why price is a very important element of the marketing mix b) Discuss the different situations that may lead a company to initiate price
What is pricing in functions facilitating exchange? Pricing: Determination of price of a product is a significant function of marketing manager. Product’s price is influen
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