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Question:
The ‘external environment' of a firm represents basically the forces and institutions outside the organization that may affect organizational performance.
(a) Define organisation culture and elaborate upon the dimensions of organisation culture.
(b) Discuss how culture affects management?
(c) Differentiate between specific and general environment
(d) Discuss the main ‘broad conditions' of the general environment that may affect organisations
mention the technical options in service marketing?
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