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Question 1:
Identify a tourism/hospitality organisation's website and comment on its marketing potential.
Question 2:
As the marketing manager of a corporation, you are required to elucidate the following:
a) Discuss how branding can benefit your organisation.
b) Explain the importance of formulating a mission statement for your corporation.
Question 3:
a) With the use of examples, distinguish between the two main types of channel structures that firms can used to distribute their products and services.
b) Elaborate on the Ansoff Product-Market Expansion Grid and discuss its importance in strategic marketing planning.
What is market segmentation? Market Segmentation: Market segmentation is the process of dividing a total market into group of consumers who have relatively similar produc
what is test marketing and various approcehes that are followed by FMCG companies in test marketing
Q. What is Advertising Agency? Advertising Industry engages three major components. Advertiser, Media and advertising agency. The person who makes a decision to advertise the p
CONSUMER MIND IS A BLACK BOX DISCUSS
Consumer Buying Behaviour Markets (and those which they serve) must be understood before marketing strategies may be developed. The consumer market purchase services and goods
Question : The Australian wool industry was facing serious difficulties in marketing its product since the last two decades. Synthetic materials were slowly replacing wool so
Customer's mental process of judging value: 1. The customer assigns weight age for each benefit; different benefits gain different weight age, depending on the priority
What is Introductory Stage in marketing strategies? Introductory Stage: a. Rapid skimming strategy : New product launch at high rate and a high promotion level. High pri
Competing with rivals is unavoidable part of doing any business; however, Murphy's Stationery is losing the ground. You are required to conduct a research regarding current traditi
consumer mind is a black box -discuss
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