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Question 1:
Identify a tourism/hospitality organisation's website and comment on its marketing potential.
Question 2:
As the marketing manager of a corporation, you are required to elucidate the following:
a) Discuss how branding can benefit your organisation.
b) Explain the importance of formulating a mission statement for your corporation.
Question 3:
a) With the use of examples, distinguish between the two main types of channel structures that firms can used to distribute their products and services.
b) Elaborate on the Ansoff Product-Market Expansion Grid and discuss its importance in strategic marketing planning.
What is a media plan? A media plan is a comprehensive plan of all the outside advertising and promotional activities of the business for a particular period. Generally the peri
is this grammatically correct or not?
Q. Essentials of Headlines for advertisement? Essentials of Headlines:- It must be attractive. It must be brief. It must be easy to memorise. It must narra
Plastics processing (a) In injection molding, shrinkage is defined by the difference in size of the molded part (at room temperature) and the size of the mold cavity. The moldi
Q. Nature of Message in advertising? Nature of Message : If advertising note is informative in nature then newspaper will be suitable. If ad-message is to convince consumers t
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DRIP elements of marketing communications DRIP element Examples Differentiate Burger King differentiates itself from market
explain cash flow and funds flow with suitable example from existing corporate entity for at least three years .i.e..,2008, 2009, 2010.
Identify Key Performance Indicators (KPIs) 1. Undertake liaison with managers, engineers and other staff responsible for designing and/or implementing change 2.
What are the types of sales promotion strategies? Sales Promotion Strategies: There are three kinds of sales promotion strategies as illustrated here: • Push, • Pul
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