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Question 1:
Identify a tourism/hospitality organisation's website and comment on its marketing potential.
Question 2:
As the marketing manager of a corporation, you are required to elucidate the following:
a) Discuss how branding can benefit your organisation.
b) Explain the importance of formulating a mission statement for your corporation.
Question 3:
a) With the use of examples, distinguish between the two main types of channel structures that firms can used to distribute their products and services.
b) Elaborate on the Ansoff Product-Market Expansion Grid and discuss its importance in strategic marketing planning.
Deciding on the advertising budgets: How does a company know if it will be spending the right amount? If it spends too little, the effect will be negligible. If it spends too
explain the various approach that are followed by SMCG companies in test marketing
Illustrates the term product? In straightforward words we can say that Product is anything which can be given to a market to satisfy a need or want. This represents a solution
X began his engineering apprenticeship with CM8 manufacturing ten years ago before moving abroad to work for other companies. He has now returned to work for CM8 as Operations Mana
Question 1: "Promotion performs a significant and vital role in the marketing strategy of an organization." Using an organization of your choice, describe the component
consumer mind is a black box discuss
i have to market a luxury soap for a company and than present a promotional plan ,and i need elements to include in my presentation but don''t know how to start, please help,
What is the meaning of product concept? Meaning: Product concept means that consumers will favor products which offer the most performance, quality and features and which
What is the role of Public Warehouses in distribution channels? Public Warehouses: The public warehouses rent space to owners of inventory thus eliminating the requiremen
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
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