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Discuss data analysis phase on shortly.
Phase Data Analysis:
When you’ve performed via online market research, now go to systematize the data you have. Note down what are the major strengths and weaknesses of your competitors. There maybe you have more time than your competitors? Or there maybe you identify some targeted traffic source which others don’t. How might this influence your business?
What are the places your target market generally visits? What are their major concerns? Maybe they’re not satisfied with the products in the market. Can offer something improved, maybe in a form of a bonus? Then, you come to the subsequent step that is developing your internet marketing strategy.
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1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
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