Discuss construct validity and types of construct validity, Marketing Research

Assignment Help:

Discuss construct validity and types of construct validity.

Answer

Construct validity addresses question of what construct or characteristic the scale is, in fact, measuring. When assessing construct validity, researcher attempts to answer theoretical questions about why scale works and what deductions can be made concerning underlying theory. Hence, construct validity requires a sound theory of nature of construct being measured and how it relates to other constructs. Construct validity is most sophisticated and tough type of validity to establish. Construct validity includes convergent, discriminant, and nomological validity.

 


Related Discussions:- Discuss construct validity and types of construct validity

Despatch of goods not involving foreign exchange, Despatch of Goods not Inv...

Despatch of Goods not Involving Foreign Exchange The despatch of certain goods does not involve foreign exchange, for example, Gift parcels. In this case, GRPP form is not appl

Groupon, consumer behaviour helped groupon

consumer behaviour helped groupon

Identification and measurement of exchange risks, IDENTIFICATION AND MEASUR...

IDENTIFICATION AND MEASUREMENT OF EXCHANGE RISKS : In foreign trade, you may be either an exporter or an importer. Let us now examine what is the exchange risk to which an exporte

Literature study, Literature Study i) Overview of the organization: ...

Literature Study i) Overview of the organization: First paragraph in this chapter contains the areas of related literature reviewed and outline of the presentation of this l

Conducting business in global marketing, how do sociocultural, economic, le...

how do sociocultural, economic, legal and environment forces factor into conducting business in global marketing?

What is causal designs, What is causal designs Causal research is most...

What is causal designs Causal research is most appropriate when research objectives include need to understand the reasons why certain market phenomena happen as they do. To m

Introduction-shipment of export cargo, INTRODUCTION : You have learnt in U...

INTRODUCTION : You have learnt in Unit 11 the process, procedures and documentation formalities in preparing goods for exports as well as movement of goods from the inland product

Stages of shipment, STAGES OF SHIPMENT : For effecting shipment from ports...

STAGES OF SHIPMENT : For effecting shipment from ports in India, the exporter, generally through his clearing and forwarding agent, has to comply with procedural formalities of th

Risk as an importer, Risk as an Importer : The position is entirely oppo...

Risk as an Importer : The position is entirely opposite of what it is for the exporter. If the importer is billed in rupees, he does not stand to loss at all whether the foreign

Define the classical conditioning, Q. Define the Classical conditioning? ...

Q. Define the Classical conditioning? Pavlov's near the beginning work on dogs was known as classical conditioning . Pavlov exposed that when dogs were fed meat powder they sa

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd