Discuss construct validity and types of construct validity, Marketing Research

Assignment Help:

Discuss construct validity and types of construct validity.

Answer

Construct validity addresses question of what construct or characteristic the scale is, in fact, measuring. When assessing construct validity, researcher attempts to answer theoretical questions about why scale works and what deductions can be made concerning underlying theory. Hence, construct validity requires a sound theory of nature of construct being measured and how it relates to other constructs. Construct validity is most sophisticated and tough type of validity to establish. Construct validity includes convergent, discriminant, and nomological validity.

 


Related Discussions:- Discuss construct validity and types of construct validity

Role of export import bank, ROLE OF EXPORT IMPORT BANK: Export-Import Ba...

ROLE OF EXPORT IMPORT BANK: Export-Import Bank of India was set up in 1982, for the purpose of financing, facilitating and promoting foreign trade of India. It is the principal

Explain the term - marketing, Explain the term - Marketing Marketing R...

Explain the term - Marketing Marketing Research stimulates the flow of marketing data from customers and his environment to Organization marketing research tools are applied e

Interviewer bias, This error occurs on account of interview influence in co...

This error occurs on account of interview influence in conducting an interview or wrong recording by him. By putting emphasis on a certain word or phrase in a questionnaire intervi

.tomzak and hale, Describe the marketing research project that Tomzak shoul...

Describe the marketing research project that Tomzak should propose to lynn, and explain why you thik that it is the best project to use.

Price changes, what will be the reaction of a buyer about this price change...

what will be the reaction of a buyer about this price changes?

Surveying the available literature, Surveying the Available Literature: All...

Surveying the Available Literature: All available literature concerning the problem at hand must necessarily be surveyed and examined before a definition of the research problem is

Errors in the research process, While undergoing the steps involved in the...

While undergoing the steps involved in the research process the researcher should ensure that the research does not have a high degree of error. If no care is exercised in m

Introduction-export finance, INTRODUCTION : You have learnt various provis...

INTRODUCTION : You have learnt various provisions of Exchange Regulations . Export financing is another important area of export business. Export finance refers to the credit f

Remittances connected with exports, Remittances Connected with Exports : E...

Remittances Connected with Exports : Exporters are permitted to retain upto 25% (50% in the case of EOUs located in EPZI Software Technology Parks/Electronics Hardware Technology

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd