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Discuss construct validity and types of construct validity.
Answer
Construct validity addresses question of what construct or characteristic the scale is, in fact, measuring. When assessing construct validity, researcher attempts to answer theoretical questions about why scale works and what deductions can be made concerning underlying theory. Hence, construct validity requires a sound theory of nature of construct being measured and how it relates to other constructs. Construct validity is most sophisticated and tough type of validity to establish. Construct validity includes convergent, discriminant, and nomological validity.
Defining a problem involves the tasks of laying down boundaries within which a researcher shall study the problem with a pre determined objective in view. Defining a research pr
evaluate the extent to which each element of i phone''s marketing mix contributes to its success
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Regression line drawn as Y=C+1075x, when x was 2, and y was 239, given that y intercept was 11. calculate the residualuestion #Minimum 100 words accepted#
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These models are examined giving attention to their origin and implications and include: The Action desire interest attention (AIDA) Model The Hierarchy-of-Effects Model -
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Rate of Interest: The interest payable on pre-shipment finance is usually lower than the normal rate, provided the credit is extinguished by lodging the export bills on remittance
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