Discuss construct validity and types of construct validity, Marketing Research

Assignment Help:

Discuss construct validity and types of construct validity.

Answer

Construct validity addresses question of what construct or characteristic the scale is, in fact, measuring. When assessing construct validity, researcher attempts to answer theoretical questions about why scale works and what deductions can be made concerning underlying theory. Hence, construct validity requires a sound theory of nature of construct being measured and how it relates to other constructs. Construct validity is most sophisticated and tough type of validity to establish. Construct validity includes convergent, discriminant, and nomological validity.

 


Related Discussions:- Discuss construct validity and types of construct validity

Distinction between domestic sales contract, Distinction between Domest...

Distinction between Domestic Sales Contract and Export Sales Contract : A major point of distinction between a domestic and export contract lies in identifying the prope

Understanding the nature of the problem, Understanding the Nature of the Pr...

Understanding the Nature of the Problem : The next step in defining the problem is to understand its origin and nature clearly. The best way of understanding the problem is to disc

Describe about the generic information questions, Describe about the Generi...

Describe about the Generic information questions Generic information questions are divided into two key areas: classification information questions and identification informati

Market Segments and Sizes, Is it possible to share some insight on various ...

Is it possible to share some insight on various market segments in Indian mobile phone industry and their respective sizes

Management approach to entrepreneurial theory, The management approach woul...

The management approach would advocate the position that entrepreneurs can be made. Discuss the management approach to entrepreneurial theory by making reference to the key researc

Jobbers, total jobbers in India ?

total jobbers in India ?

Prepare a note for declining sales of your products, Q. Prepare a Note for ...

Q. Prepare a Note for information of the Board of Directors on the reasons for declining sales of your Company's products for the quarter ending March 31, 2003? Ans. A p

DAGMAR, Write a short note on DAGMAR

Write a short note on DAGMAR

Export of repaired goods, Export of Repaired Goods: Goods or parts thereof...

Export of Repaired Goods: Goods or parts thereof on being exported and found defective damaged or otherwise unfit for use may be imported for repair and subsequent re-export. S

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd