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Discuss construct validity and types of construct validity.
Answer
Construct validity addresses question of what construct or characteristic the scale is, in fact, measuring. When assessing construct validity, researcher attempts to answer theoretical questions about why scale works and what deductions can be made concerning underlying theory. Hence, construct validity requires a sound theory of nature of construct being measured and how it relates to other constructs. Construct validity is most sophisticated and tough type of validity to establish. Construct validity includes convergent, discriminant, and nomological validity.
Justify problem identification and problem-solving research in details. Are these two categories of researches related? Answer Problem identification research is undertak
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If asking custoemrs if they have problems, would it be exchange function of marketing?
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briefly discuss mechanical observation. what is it and why is used?
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