Discuss construct validity and types of construct validity, Marketing Research

Assignment Help:

Discuss construct validity and types of construct validity.

Answer

Construct validity addresses question of what construct or characteristic the scale is, in fact, measuring. When assessing construct validity, researcher attempts to answer theoretical questions about why scale works and what deductions can be made concerning underlying theory. Hence, construct validity requires a sound theory of nature of construct being measured and how it relates to other constructs. Construct validity is most sophisticated and tough type of validity to establish. Construct validity includes convergent, discriminant, and nomological validity.

 


Related Discussions:- Discuss construct validity and types of construct validity

General reserch, How student strike effect on Quebec? How student strike ef...

How student strike effect on Quebec? How student strike effect on other province of Canada? Which people are involved in it? (Students and people who want Quebec different from Can

Introduction-procedures for claiming export incentives, INTRODUCTION : You...

INTRODUCTION : You have learnt about the infrastructure and various export incentives provided by Government of India. These incentives are instrumental for the export promotion i

What are the numerous measures for reliability assessment, What are the num...

What are the numerous measures for reliability assessment of a scale? Answer Reliability in research relates to consistency of results over a period of time. A scale is ca

Meaning and nature of exchange rates , MEANING AND NATURE OF EXCHANGE RATES...

MEANING AND NATURE OF EXCHANGE RATES : During the Great Depression of the 1930s, almost all countries found it difficult to increase their exports. Many of them decided to resort

Explain primary reseach and cultural sensitivity issues, Questions E...

Questions Explain the ways that primary research in an economically developed nation might differ from research in a developing nation. Compare two specific countries, and u

Explain about freuds psychoanalytic theory, Q. Explain about Freuds psychoa...

Q. Explain about Freuds psychoanalytic theory? This theory offers the foundation for the study of motivational research which operates on the premise that human drives are main

Data analysis error, Data Analysis Error : An in the case of data processin...

Data Analysis Error : An in the case of data processing errors can occur on account of wrong analysis of data. Apart from simple mistakes summation division etc more complex errors

Explain internal psychological procedure, Q. Explain Internal psychological...

Q. Explain Internal psychological procedure? The relevant internal psychological procedure that is associated with information search is perception. Perception is defined like

Packing credit-eligibility, Eligibility: Packing credit is available to al...

Eligibility: Packing credit is available to all exporters whether merchant exporters, Export1 Trading/Star Trading/Super Star Trading Houses and manufacturer exporters. Manufactur

Explain the nature of consumer behaviour, Q. Explain the Nature of consumer...

Q. Explain the Nature of consumer behaviour? Consumer behaviour is dynamic The perceptions, feelings, thinking and actions of the customer and the society at large keep ch

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd