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Discuss construct validity and types of construct validity.
Answer
Construct validity addresses question of what construct or characteristic the scale is, in fact, measuring. When assessing construct validity, researcher attempts to answer theoretical questions about why scale works and what deductions can be made concerning underlying theory. Hence, construct validity requires a sound theory of nature of construct being measured and how it relates to other constructs. Construct validity is most sophisticated and tough type of validity to establish. Construct validity includes convergent, discriminant, and nomological validity.
regression line drawn as y=c+1075x,when x was 2,and y was 239, given that y intercept was 11. calculate the residual
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PROCESS MARKETING INFORMATION SYSTEM.
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Explain stratified sampling in details. Answer Stratified sampling is a probability sampling technique that is distinguished by two-step procedure it involves. In first st
While the earlier strategy of multinationals Was to offer discounts and freebies on purchase of their products, they are now launching products exclusively for Indian market in lig
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Q. Common obstacles in consumer behaviour? When first beginning to understand as well as apply Lifestyle and psychographics communicators often run into three impediments. *
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