Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Discuss construct validity and types of construct validity.
Answer
Construct validity addresses question of what construct or characteristic the scale is, in fact, measuring. When assessing construct validity, researcher attempts to answer theoretical questions about why scale works and what deductions can be made concerning underlying theory. Hence, construct validity requires a sound theory of nature of construct being measured and how it relates to other constructs. Construct validity is most sophisticated and tough type of validity to establish. Construct validity includes convergent, discriminant, and nomological validity.
Export promotion Capital Goods Scheme: Capital goods both new and second hand, may be imported under the Export promotion Capital Goods (EPCG) Scheme. The import of second hand ca
list out secondary sources of information while pursuing market research
You are the member of an advertising team assembled to develop a promotional campaign for a new digital camera. Develop three headlines for these campaigns each based on one of the
What was the distribution of products in marketing mixed?
Mention the importance of brand personality to the brands and identify the brand personality associated with the Parker pen
Q. How consumer behaviour is effected by Beliefs? The initial component is beliefs . A consumer may perhaps hold both positive beliefs toward an object (example coffee tastes
Consumers are connect in both internal and external information search. Internal search engages the consumer identifying alternatives from his or her memory. For certain s
When selecting use of a neutral alternative in dichotomous questions what considerations must be kept in mind? Answer
Usage Segmentation Marketers are familiar with that the occasion or situation frequently determines what consumers will purchase or consume. For this reason they occasionally fo
Write a short note about non comparative scaling techniques Non-comparative scaling involves every stimulus object being scaled independently of other objects in the stimulus s
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd