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Discuss construct validity and types of construct validity.
Answer
Construct validity addresses question of what construct or characteristic the scale is, in fact, measuring. When assessing construct validity, researcher attempts to answer theoretical questions about why scale works and what deductions can be made concerning underlying theory. Hence, construct validity requires a sound theory of nature of construct being measured and how it relates to other constructs. Construct validity is most sophisticated and tough type of validity to establish. Construct validity includes convergent, discriminant, and nomological validity.
Describe the use of forward questions in questionnaire development. Answer Questionnaire can be divided in three major parts generally: forward and opening questions; gene
list out secondary sources of information while pursuing market research
INTRODUCTION : You have learnt in Unit 11 the process, procedures and documentation formalities in preparing goods for exports as well as movement of goods from the inland product
These roadblocks are able to be removed by applying lifestyle & psychographic segmentation. When motivations, attitudes, personality characteristics and belief systems are analyzed
Q. Several factors of cultures to adopt new products? Cultures are likely to adopt new products more quickly than others based on several factors: Modernity : The degree to
Trans-European Plastics (TEP) is one of Europe's largest manufacturers of plastic household items. Its French factory makes a range of over 500 products that are sold to wholesaler
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Write a short note about comparative scaling techniques As name suggests comparative scaling includes direct comparison of stimulus objects with one another. For instance, manage
Characteristics of Research:- Characteristics of research are as below: - 1. Systematic Approach:- Each step should on your investigation be so planned that it lead to
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