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Discuss construct validity and types of construct validity.
Answer
Construct validity addresses question of what construct or characteristic the scale is, in fact, measuring. When assessing construct validity, researcher attempts to answer theoretical questions about why scale works and what deductions can be made concerning underlying theory. Hence, construct validity requires a sound theory of nature of construct being measured and how it relates to other constructs. Construct validity is most sophisticated and tough type of validity to establish. Construct validity includes convergent, discriminant, and nomological validity.
Discuss the importance of marketing research report in the overall marketing research process. Answer Marketing research report is the bridge between manager and researche
NEED FOR PROCEDURAL FORMALITIES : Procedural formalities prescribed for claiming various export-incentives need timely and proper compliance on the part of exporters. This alone w
Filing Claims : The insured will file claim with the insurance company after meeting the aforementioned requirements. The insurance company is generally contacted immediately on d
list out secondary sources of information while pursuing market research
how do beliefs and attitudes influence consumer behavior
Q. Concept of problem recognition search and evaluation? Ans: Problem Recognition. One model of consumer decision making occupy several steps. The initial one is problem rec
Prescribed Manner : The manners in which the export proceeds are to be realised include: i) Payment should be received through an authorised dealer except in cases where genera
Explain the significance of pilot testing in questionnaire building. Answer Once preliminary questionnaire has been developed a researcher must test the questionnaire on a
State the Categories of objectives of research We have subsequent categories of objectives of research: (1) To investigate a Subject: Research is undertaken in a specif
SMALL EXPORTER'S POLICY : The small exporter's policy is basically the standard policy. It incorporates certain improvement in terms of cover, in order to encourage small export
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