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Discuss about the product line simplification.
In certain circumstances, a company may accept the strategy of slimming or contracting the product mix this may do so by abandoning a product line or decreasing the variety of models into a product line termed as product line simplification. Several companies as Xerox, General Electric, Radio-corporation of America and so more dropped certain products lines overall and also thinned exact fat product lines. The goals of trimming the product line is to abandon the low sales volume and low profit products and concentrate onto a restricted number of high-profit products.
Features of advertising 1. It is mass communication process every piece of advertising gurantees satisfactionof human wants and wnts them from needs and desires advertisers
how we can compare our product with other company''s product in BCG matrix
Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta
Problem 1: Using examples and illustrations, elaborate on the stages of business buying process and its influences. Problem 2: (i). Describe the distribution channel.
Targeting strategies: having segmented the market, the firm now has to choose its marketing strategies. There are three strategies to choose from: 1. Standardization: i
What are the parts of Convenience Goods? These are further divided within two goods: a. Staple convenience goods. All goods are consumed there by most people every day (for
Q. Calculate Percentage of Sales Methods? The sum to be appropriated to advertising is arrived at by multiplying the worth of past year's sales or projected sales for the budge
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product mix pricing,price adjustment strategy,
Problem 1 "The outside world is usually considered as a domain of threat and opportunity. So the context in which organization see themselves against the outside world is extre
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