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Discuss about the Holistic Marketing approach of marketing.
The Holistic concept is depends on the design, implementation and development of marketing activities, processes and programs which recognizes their interdependencies and breadth. This marketing recognizes which “everything matters” along with marketing, and which a broad, integrated perspective is frequently necessary. Four elements of the holistic marketing are integrated marketing, relationship marketing, social responsibility marketing and internal marketing.
Explain about Marketing in words of American Marketing Association. Marketing: The American Marketing Association (AMA) explains marketing by “The process of executing and
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Compare and contrast three planning tools used in management accounting, indicating how effective you judge each to be and why. Your judgments should be supported by evidence.
Various approaches by FMCG companies ..
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Question 1: (a) Organisations make use of advertisements to promote its products and services. Explain the types of advertising appeal that are used. (b) Civil Society Org
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