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Demand based pricing, Demand Based Pricing : Described methods belong to th...

Demand Based Pricing : Described methods belong to the category of demand / market based pricing:- 1. What the Traffic can Bear' Pricing 2. Skimming Pricing 3. Penetration

Factors affecting the choice of distribution channel, Factors affecting the...

Factors affecting the choice of distribution channel Choice of an appropriate distribution channel is very significant as pricing as well as promotion strategy are dependent up

What do you mean by business to consumer in e-commerce, What do you mean by...

What do you mean by business to consumer in e-commerce? B2C stands for Business to Consumer ; it is a type of e-commerce. It is where the consumer accesses the system of t

Consumer behaviour, people have a peculiar behaviour over a product and why...

people have a peculiar behaviour over a product and why is it so.How a product is altered to attract customers? What are the techniques companies follow to retain and add new custo

Test Marketing, What is test marketing? Explain the various approaches that...

What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing

Importance of the pricing, Importance of the pricing: Pricing is one of...

Importance of the pricing: Pricing is one of the important elements of the marketing mix, but lately, it has come to occupy the centre stage in the marketing wars. The reasons

Explain the term market segmentation, Question : The Australian wool in...

Question : The Australian wool industry was facing serious difficulties in marketing its product since the last two decades. Synthetic materials were slowly replacing wool so

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