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Problem 1 You are the marketing manager of a bank and you want to persuade the general manager that it is important to include advertising in your organizations marketing commu
Explain Henry Assael Model of buying decision behaviour along with the diagram”.
1. You are provided with a file labeled "MULTIBETA11DAT," with monthly data running from January of 2006 through June of 2011. Use the data to estimate a four-variable model (by us
Explain the various approaches that are followed by FMCG companies in test marketing
Types of the decision process: the decision making process varies with the type of the product involved. There will be a lot of difference in the decision making process involved
Illustrate the Monitoring Performance Phase? Monitoring Performance Phase: If you have an internet marketing plan, then you can start implementing this right away. The f
marketing mix and components
Determine in brief about Marketing communications Marketing communications are a management process through which an organisation engages with its numerous audiences. By under
Define international marketing and furnish its features.
how to write matlab code for market clearing price?
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