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Market positioning errors, Positioning Errors Kotler says that the firm...

Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br

Marketing management process, Steps in the marketing management process: ...

Steps in the marketing management process: 1.      Setting marketing objectives:  the process of the marketing management starts with the activity of setting objectives. Th

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Question 1: (a) Critically discuss the concept "Communications Strategy". Support your answer with relevant examples. (b) Using relevant examples, explain the term "Sales

What is line stretching, What is Line Stretching? Line Stretching: ...

What is Line Stretching? Line Stretching: Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or droppi

Types of psychographic segmentation, Question 1: Describe the evolution...

Question 1: Describe the evolution of malls and specialty stores Detail explanation on ‘Evolution of Malls'. Detail explanation on ‘Speciality Stores and Malls'

Place, defition of place

defition of place

Business to business marketing, You have been tasked by a Salesforce Traini...

You have been tasked by a Salesforce Training firm to produce an article for their newsletter. The article is to be written as part of a special issue for trainee sales people. The

Group-based assignment, I need help in answering questions 4 a & 4b. Q4a ...

I need help in answering questions 4 a & 4b. Q4a : 400 words Q4b :400 words Please provide 3 references, (APA format) My TB is Marketing Management by Philip Kotler & Kevin Kell

Astronomy: star mapping, Two nights ago, an astronomer took a picture of a ...

Two nights ago, an astronomer took a picture of a small portion of the sky containing 10,000 stars. Last night, the astronomer took a picture of the same portion of sky (containi

What do you mean by business to consumer in e-commerce, What do you mean by...

What do you mean by business to consumer in e-commerce? B2C stands for Business to Consumer ; it is a type of e-commerce. It is where the consumer accesses the system of t

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