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Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
Explain the various approaches that are followed by FNCG companies in test marketing
Explain with appropriate example the process of new product development. Explain also the importance of each step in the new product development process.
Determine the elements of the marketing mix Promotion is hence one of the elements of the marketing mix and is responsible for communication of the marketing offer to the targe
Explain about the direct-response media In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbe
What is difference between Business Market and the Consumer Market? The business market comprises all the organizations which obtain goods and services that are used for furthe
The Boeing Company makes a number of different types of aircraft for the commercial airline industry, e.g., the 727, 747, 757, 767, and 777 jet models. Is there any way for Boeing
Difference between Selling and Marketing The term selling refers to an activity in any business enterprises. It is concerned with the transfer of the title of the goods and pro
Not sure how to calculate
5 Steps
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