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Disadvantages of the direct marketing:
May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be taking sales away from them. In effect, you may end up competing with own customers, that is, the intermediaries.
May be seen as instructive by the customers: especially a problem for door -to - door and marketing.
Costs: initial customer acquisition costs are high - high cost per thousand reached, and database development can be expensive.
What is Product Strategy Development? Product Strategy Development: Based onto corporate goals and strategy. The corporate function for new product is found. The external
Product mix strategies: A company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe
Problem 1 "The outside world is usually considered as a domain of threat and opportunity. So the context in which organization see themselves against the outside world is extre
understand the prospects for growth in global services
Marketing Mix: A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix
Organizing sales promotion compagins 1. Identifying the requirement: the first requirement is to identify the specific requirement of the firm in resg orting to sales p
The selected program/event should address the following areas: • A social need that is specific to the Dallas community • Highlights the partnership of business and community •
what management skills did jack demonstrate as a marketing manager at the travel products company? What management skills did he demonstrate as a VP at the consumers product firm?
what is the plc of dettol dishwash?
What are the various stages of new product development? Each of New Product Development’s stages involves considerable study and analysis at each stage. A management decision i
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