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Disadvantages of the direct marketing:
May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be taking sales away from them. In effect, you may end up competing with own customers, that is, the intermediaries.
May be seen as instructive by the customers: especially a problem for door -to - door and marketing.
Costs: initial customer acquisition costs are high - high cost per thousand reached, and database development can be expensive.
Customer's mental process of judging value: 1. The customer assigns weight age for each benefit; different benefits gain different weight age, depending on the priority
What is Product Strategies? Product Strategies: The product is one of the most significant elements of a marketing program. A company is generally called by the products
Industrial Market All individuals or organization that produce or acquire goods or services that are incorporated into the production of other finished goods or services subseq
State the term- Channels of distribution You are aware that when a manufacturer of a product is located at one place, its consumers are located at innumerable places spread all
What are views of management philosophers about marketing? Many management philosophers consider marketing to be the most crucial function of a business. Into a business organi
What is Geographical Segmentation? Geographical Segmentation: In this segmentation, the market is divided through location as like nation’s states, regions, neighbourhood
various approches of test marketing in FMCG
how to build up a motivation to make our work success?
Explain about the Professional and Direct Purchasing in business market and the consumer market. Professional Purchasing: Products into business markets are purchased usua
Q. Selection of an advertising agency by Past Record? 1) Who were the past clients of agencies why they left the agency how long were they with agency. How large were they?
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