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You have just been appointed as Public Relations Director of a service sector organization and first assignment is to make a crisis communication plan.
The subsequent elements should be included in the plan; handling of the Media, crisis communication team, preparation of news release, designated spokesperson among others. You should also point out how your organization's response to a crisis will vary from defensive to accommodative.
It is one thing to understand the basic importance of being a media literate individual of knowing its basic elements and necessary skills. It is quite another to live a media lit
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