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Difficulties in Evaluation advertising effectiveness
There are several difficulties and hindrances in the evaluation of advertisement -effectiveness. The major difficulties are as following
Advertising is not the only factor affecting sales: - Most of the methods utilized for evaluation effectiveness of advertisement presume that advertisement is the only factor affecting sales. However there are many other factors which may be responsible for increase in sales viz. improvement in product features, change in price, placement, sales-promotion schemes and so on. So presumptuous that increase in sale is the result of advertisement only is wrong.
What are the interest of organization, customers and society? We should be specified here the interests of the organization, customers, and society. Very frequently these inter
Q. Purposes of Illustration of print-ad-copy? Illustration helps in attracting attention as well as arousing desire/ interest in advertisement. It assists the buyer in
Question: "One of the key objectives of destination branding is to evoke such type of instant recognition that demarcates the destination from a crowded marketplace offering t
what are the 7 p''s of green trends
The term project for MKT 5160 is the creation of a marketing plan. This is an individual assignment. Your term project consists of creating a new product or service and developin
Channel levels: The producer and the final customer are part of every channel. We will use the number of intermediary levels to designate the length of a channel. 1. Chann
1.Considering the concept of product life cycle, where would you put video games in their life cycle?
Relationship Marketing This approach is used to marketing emphasizes the importance of personal relationship building with all parties among consumers, suppliers and distributo
Developing a promotion mix is contingent on many factors, including the type of product and the product''s attributes. Which of the four promotional methods-advertising, personal s
Q. Illustrate the Features of Advertisement? 1) Paid form :- Advertisement is certainly not free of cost. The company has to formulate the payment to the media used for advert
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