Difficult to evaluate percentage response, Marketing Management

Assignment Help:

Q. Difficult to Evaluate percentage response?

For estimate effectiveness some response is desired from the customers. However because total numbers of readers/ viewers of media isn't exactly know so % of response generated because of advertisement can't be generated because of advertisement can't be measured. If ad is given merely through mail then this % can be calculated easily as total numbers of persons who are contacted through mail are known however if ad is given by any other source like radio, T.V, magazine then the % of viewers can't be precisely obtained as total number of reader/ viewer is unknown to us.


Related Discussions:- Difficult to evaluate percentage response

Steps in mis design, Steps in MIS design: 1.       Define the system: ...

Steps in MIS design: 1.       Define the system: the system for which design is to be made has to be defined; in the terms of elements, the relationship and its boundries. Th

Identify and explain how the product life cycle, Question: In the conte...

Question: In the context of a product from the fashion industry: a. Describe the concept of a product as a tangible and intangible "bundle of benefits? that provide

Adopting a marketing orientation approach, Question 1: As a Marketing C...

Question 1: As a Marketing Consultant for a well known brand in an industry of your choice, you have been asked to: a. explain how the principle of branding can be used to

New products development process, New products development process: Id...

New products development process: Idea generation: the development of the new product starts with a generation of new ideas. There may be a number of sources of the ideas gen

Effect of materialism in ads, Q. Effect of Materialism in Ads? Advertis...

Q. Effect of Materialism in Ads? Advertising makes people purchase the things which they don't need. Advertising unnecessarily append status/prestige/ pride symbol with some pr

Why it is important for the firm to introduce new products, QUESTION Yo...

QUESTION You work as an Assistant in the Product Planning Division of Gillette Co Ltd. You have been asked by your Manager to write a report, using examples from the company's

Polynomial function, For 1980 through 1996 e total exports E of the us can ...

For 1980 through 1996 e total exports E of the us can be modeled by E=-0.131^3 +5.033t^2-23.2t+233 where t is the number of years since 1980 in what year were the total exports abo

Amit Kumar, Assume that you are James Peterson and you have just hired a ne...

Assume that you are James Peterson and you have just hired a new management team composed of highly qualified executives from outside companies.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd