Difficult to evaluate percentage response, Marketing Management

Assignment Help:

Q. Difficult to Evaluate percentage response?

For estimate effectiveness some response is desired from the customers. However because total numbers of readers/ viewers of media isn't exactly know so % of response generated because of advertisement can't be generated because of advertisement can't be measured. If ad is given merely through mail then this % can be calculated easily as total numbers of persons who are contacted through mail are known however if ad is given by any other source like radio, T.V, magazine then the % of viewers can't be precisely obtained as total number of reader/ viewer is unknown to us.


Related Discussions:- Difficult to evaluate percentage response

Miss, What is Blackberrys situational analysis and market position

What is Blackberrys situational analysis and market position

Stages in new product development, Q.   Describe various stages in New Pro...

Q.   Describe various stages in New Product Development. O R Describe the steps in NPD process. Ans.:   The many stages in NPD are:- (1)   G enerating  Ne

Pricing, what are the factor that should be considered while setting pricin...

what are the factor that should be considered while setting pricing policyn..

Ethical marketing and corporate social responsibility, Question 1: (a) ...

Question 1: (a) The Chartered Institute of Marketing describe marketing as "the management process responsible for identifying, anticipating and satisfying customers' requireme

Characteristics of marketing planning, Characteristic of Marketing Planning...

Characteristic of Marketing Planning: 1. marketing planning is a formal and syatematic approach towards planning of all marketing activites product positioning price setting di

International marketing, with the aid of a diagram discuss the key issues o...

with the aid of a diagram discuss the key issues of export MARKETING strategy and export performance

Effect of past-advertisement, Q. Effect of past-advertisement? Methods ...

Q. Effect of past-advertisement? Methods of evaluation advertisement effectiveness assumes that response of customers in test-area is the outcome of advertisement done in test

Cost advantage of penetration pricing strategy, How is penetration pricing ...

How is penetration pricing strategy give cost advantage over innovating firm? In the case to outlook penetration pricing strategy is more commercial than financial. It is more

Basis for market segmentation, Q.   Describe how can a company divide a ma...

Q.   Describe how can a company divide a market into segments? O R Explain basis for market segmentation? Ans. :  Market may be segmented by using several relevant

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd