Difficult to evaluate percentage response, Marketing Management

Assignment Help:

Q. Difficult to Evaluate percentage response?

For estimate effectiveness some response is desired from the customers. However because total numbers of readers/ viewers of media isn't exactly know so % of response generated because of advertisement can't be generated because of advertisement can't be measured. If ad is given merely through mail then this % can be calculated easily as total numbers of persons who are contacted through mail are known however if ad is given by any other source like radio, T.V, magazine then the % of viewers can't be precisely obtained as total number of reader/ viewer is unknown to us.


Related Discussions:- Difficult to evaluate percentage response

Principle of efficient clint agency relationship, Q. Principle of efficient...

Q. Principle of efficient Clint Agency Relationship? Principle of efficient Clint Agency Relationship:-following points improve the CAR effective. 1) Not to advertise for Im

Shift in orientation from old concept to modern concept, A shift in orienta...

A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation: 1.      From production ori

How is forecast sale in marketing research, How is forecast sale in marketi...

How is forecast sale in marketing research? Forecast Sale in Marketing Research: Marketing research assists in marketing planning and sales forecasting. The researchers c

B2B Marketing researcher, As an interviewer, i need a list of at least 10 a...

As an interviewer, i need a list of at least 10 appropriate questions to discuss ask this person.

Marketing analysis for business decisions, The assignment gives you an oppo...

The assignment gives you an opportunity to demonstrate your understanding of the importance of segmentation, targeting and positioning in today's highly competitive consumer market

Determine about the competition- pricing decisions, Determine about the Com...

Determine about the Competition- pricing decisions Price charged by the competitor for similar product is a significant determinant of price.  A marketer wouldn't like to ch

Marketing, Assess the conceptual framework of market orientation that is pr...

Assess the conceptual framework of market orientation that is presented in the article. Account for the five recently advanced perspectives on market orientation that are integrate

Advertising and sales promotion, Advertising and sales promotion Advert...

Advertising and sales promotion Advertising and sales promotion allow for a high level of control over the message, from design to transmission. Interestingly, they afford only

H, how to position the competitors in cross map.

how to position the competitors in cross map.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd