Difficult to evaluate percentage response, Marketing Management

Assignment Help:

Q. Difficult to Evaluate percentage response?

For estimate effectiveness some response is desired from the customers. However because total numbers of readers/ viewers of media isn't exactly know so % of response generated because of advertisement can't be generated because of advertisement can't be measured. If ad is given merely through mail then this % can be calculated easily as total numbers of persons who are contacted through mail are known however if ad is given by any other source like radio, T.V, magazine then the % of viewers can't be precisely obtained as total number of reader/ viewer is unknown to us.


Related Discussions:- Difficult to evaluate percentage response

What is advertising standards council of principles, What is Advertising St...

What is Advertising Standards Council of principles? Explain in briefly. Advertising Standards Council of Principles: a) To make sure the truthfulness and honesty of demo

Problem Sum, "For every 2 vans in a car-park,there were 9 cars.For every 1 ...

"For every 2 vans in a car-park,there were 9 cars.For every 1 motorcycle,there were 3 cars.After 7 motorcycles left the car-park,2/13 of the remaining vehicle were motorcycles.How

What is advertising budget, Q. What is Advertising Budget? Answer:- Qua...

Q. What is Advertising Budget? Answer:- Quantitative appearance of future plan of activities prepared for fix period of time. Advertising budget is a monetary document that sho

Marketing, describe the elements of a company''s marketing enviroments

describe the elements of a company''s marketing enviroments

Define emphasis of marketing to offer product to customers, Define emphasis...

Define emphasis of marketing to offer product to customers. Marketing lays emphasis onto giving the product to customers at the right price, at the right place, in the right pl

Definition, what do you understand by marketing management? explain its imp...

what do you understand by marketing management? explain its importance in modern business world

A-b split, A-B Split is a method of examining the effectiveness of media or...

A-B Split is a method of examining the effectiveness of media or marketing methods. Using A-B split marketing, a list of target names is divided into two groups on a random basis,

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd