Difficult to evaluate percentage response, Marketing Management

Assignment Help:

Q. Difficult to Evaluate percentage response?

For estimate effectiveness some response is desired from the customers. However because total numbers of readers/ viewers of media isn't exactly know so % of response generated because of advertisement can't be generated because of advertisement can't be measured. If ad is given merely through mail then this % can be calculated easily as total numbers of persons who are contacted through mail are known however if ad is given by any other source like radio, T.V, magazine then the % of viewers can't be precisely obtained as total number of reader/ viewer is unknown to us.


Related Discussions:- Difficult to evaluate percentage response

Discuss the buyer decision process, Question 1: Consumer buying behavio...

Question 1: Consumer buying behaviour is based on the degree of buyer involvement and differences among brands. Assume that you are in the process of buying the latest cruise

Inter national marketing, Define international marketing and furnish its fe...

Define international marketing and furnish its features.

Marketing macroenvironment, Macro environment: macro environment refers to...

Macro environment: macro environment refers to those factors, which are not concerned to the immediate environment. These factors are external to the company and are quite uncomfo

Caselet, 1.Considering the concept of product life cycle, where would you p...

1.Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include oth

Target market, T arget Market This is the collection or populat...

T arget Market This is the collection or population of customers or consumers that an organization has in mind as the primary audience for its goods or services and to

Draw a supply curve, Suppose the US and Mexico both produce semiconductors ...

Suppose the US and Mexico both produce semiconductors and auto parts and the US has a comparative advantage in semiconductors while Mexico has a comparative advantage in auto parts

Distinguishing features of an consumer, Q. Give the distinguishing features...

Q. Give the distinguishing features of an consumer?  Ans.: A Broad sketch of consumer can be drawn on the basis of following issue:-   Demographic that includes size of

7p, USES OF 7PS IN INDUSTRIES

USES OF 7PS IN INDUSTRIES

The pythagorean theorem, Write an equation you could use to find the length...

Write an equation you could use to find the length of the missing side of each right triangle. Then find the missing length. Round to the nearest tenth if neccessary...

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd