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Q. Difficult to Evaluate percentage response?
For estimate effectiveness some response is desired from the customers. However because total numbers of readers/ viewers of media isn't exactly know so % of response generated because of advertisement can't be generated because of advertisement can't be measured. If ad is given merely through mail then this % can be calculated easily as total numbers of persons who are contacted through mail are known however if ad is given by any other source like radio, T.V, magazine then the % of viewers can't be precisely obtained as total number of reader/ viewer is unknown to us.
Define the Organizational Buying Decision Process in briefly. The Organizational Buying Decision Process: Business buyers do not buy goods for only personal consumption.
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I want a research paper to be written of around 2500 words , kindly help me in the same.
Question 1: You work in a travel agency. Recently published market research has revealed the existence of a variety of different types of customer who book package holiday.
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