Difficult to evaluate percentage response, Marketing Management

Assignment Help:

Q. Difficult to Evaluate percentage response?

For estimate effectiveness some response is desired from the customers. However because total numbers of readers/ viewers of media isn't exactly know so % of response generated because of advertisement can't be generated because of advertisement can't be measured. If ad is given merely through mail then this % can be calculated easily as total numbers of persons who are contacted through mail are known however if ad is given by any other source like radio, T.V, magazine then the % of viewers can't be precisely obtained as total number of reader/ viewer is unknown to us.


Related Discussions:- Difficult to evaluate percentage response

Tools to study of the buyer behaviour, Tools to study of the buyer behaviou...

Tools to study of the buyer behaviour It is important for the marketer to regularity study of the buying behaviour. Different tools available to h mot her are: 1.       Sur

Effect of discounting prices, Effect of Discounting Prices Another sign...

Effect of Discounting Prices Another significant function of a marketing manager is to find any discounting of prices of the goods and services of a business. Every business di

Define multinational corporations, Question a >> Describe multinational co...

Question a >> Describe multinational corporations. How is international marketing different from domestic marketing? Question b >> Though society and culture do not appear to

What are tangible advantages in e-commerce, What are tangible advantages in...

What are tangible advantages in e-commerce? Tangible advantages are as explained below: Through the buyer’s perspective e-commerce gives very many tangible advantages: a.

Analyze the marketing environment, Why analyze the marketing environment? ...

Why analyze the marketing environment? 1.      Knowledge of the marketing environment is central of marketing management: marketing management rests squarely on the knowledge

What is third impact of technology-organizational structure, What is the th...

What is the third impact of technology and organizational structure? Third impact of technology is that manufacturing is moving forward much shortest while development cycles.

Should video game companies continue to alter their , Should video game com...

Should video game companies continue to alter their products to include other functions, such as e-mail?

Components of Value Delivery, What are the components of value delivery? ...

What are the components of value delivery? Use practical examples to illustrate your knowledge.

Caselet, Considering the concept of product life cycle, where would you put...

Considering the concept of product life cycle, where would you put video games in their life cycle?

What is meant by customer relationship management, Question 1: (a) Usin...

Question 1: (a) Using an example of your choice within the tourism or hospitality sector, explain the function where a firm uses only a "direct marketing" channel for marketing

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd