Difficult to evaluate percentage response, Marketing Management

Assignment Help:

Q. Difficult to Evaluate percentage response?

For estimate effectiveness some response is desired from the customers. However because total numbers of readers/ viewers of media isn't exactly know so % of response generated because of advertisement can't be generated because of advertisement can't be measured. If ad is given merely through mail then this % can be calculated easily as total numbers of persons who are contacted through mail are known however if ad is given by any other source like radio, T.V, magazine then the % of viewers can't be precisely obtained as total number of reader/ viewer is unknown to us.


Related Discussions:- Difficult to evaluate percentage response

Product life cycle, What factors affect or govern the length of a product l...

What factors affect or govern the length of a product life cycle

Market positioning errors, Positioning Errors Kotler says that the firm...

Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br

Movements versus shifts, Problem: Movements Versus Shifts For each of th...

Problem: Movements Versus Shifts For each of the following statements, determine whether there has been a change in supply or change in quantity supplied. Draw a demand and supp

Business, How to make project ?

How to make project ?

Sales force management in rural marketing, Sales force management : as a ge...

Sales force management : as a general rule, rural marketing involves more intensive personal selling effort compared to urban marketing. Rural marketing calls for some specific

Price discrimination, This is a practice where one firm sells the similar p...

This is a practice where one firm sells the similar product at several prices in several markets.

How is impact of promotional efforts determined, How is impact of promotion...

How is impact of promotional efforts determined? Find out the impact of promotional efforts: Marketing research facilitates appraising and improving the methods of sales p

Marketing information system and marketing research, What is different betw...

What is different between Marketing Information System and Marketing research? Marketing Information System has extensive in scope with compared to marketing research. Whereas

Amazon.com, Whats next for Amazon.com? Is cloud computing the right directi...

Whats next for Amazon.com? Is cloud computing the right direction for the company? Where else can it grow?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd