Difficult to evaluate percentage response, Marketing Management

Assignment Help:

Q. Difficult to Evaluate percentage response?

For estimate effectiveness some response is desired from the customers. However because total numbers of readers/ viewers of media isn't exactly know so % of response generated because of advertisement can't be generated because of advertisement can't be measured. If ad is given merely through mail then this % can be calculated easily as total numbers of persons who are contacted through mail are known however if ad is given by any other source like radio, T.V, magazine then the % of viewers can't be precisely obtained as total number of reader/ viewer is unknown to us.


Related Discussions:- Difficult to evaluate percentage response

Marketing, identify and briefly describe four trends in the macro /market e...

identify and briefly describe four trends in the macro /market environment

Pricing, how can we calculate pricing

how can we calculate pricing

Marketing micro environment, Micro environment: Micro environment refers t...

Micro environment: Micro environment refers to the company's immediate environment, those environment factors that are in its proximity. These factors influence the company's non

What are the factors to determine the consumer behaviour, What are the fact...

What are the factors to determine the consumer behaviour? Consumer Buying Dynamic or Determinants of Consumer Behaviour: There are four factors which determine the consum

What is meant by marketing research, Question: (a) What is meant by ma...

Question: (a) What is meant by marketing research? What are the main sources of data which should be included in a research brief? (b) What is consumer black box? How many

Concept of marketing information system, Concept Of Marketing Information S...

Concept Of Marketing Information System: marketing information system (MKIS) is an orderly procedure for the regular collection of raw data both internally and externally and the

Explain about the consumer behaviour studies, Explain about the consumer be...

Explain about the consumer behaviour studies. The consumer behaviour studies which how individual organization and groups select buy employ and dispose of goods and services, e

Market share, The percent of sales one product earns in relation to total m...

The percent of sales one product earns in relation to total market sales for all products in that category.

Retail management, what are the various methods used to categorize retailer...

what are the various methods used to categorize retailers?

What are the ways to decrease the customer defection rate, What are the way...

What are the ways to decrease the customer defection rate? To decrease the customer defection rate, a company should: a) Explain and measure the retention rate. b) Classi

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd