Difficult to evaluate percentage response, Marketing Management

Assignment Help:

Q. Difficult to Evaluate percentage response?

For estimate effectiveness some response is desired from the customers. However because total numbers of readers/ viewers of media isn't exactly know so % of response generated because of advertisement can't be generated because of advertisement can't be measured. If ad is given merely through mail then this % can be calculated easily as total numbers of persons who are contacted through mail are known however if ad is given by any other source like radio, T.V, magazine then the % of viewers can't be precisely obtained as total number of reader/ viewer is unknown to us.


Related Discussions:- Difficult to evaluate percentage response

Explain about the marketing information system, Explain about the Marketing...

Explain about the Marketing Information System. As demonstrated in the given figure: Figure: Marketing Information System Marketing information System means the

Personal Brand, Write a 700- to 1050-word paper that does the following: ...

Write a 700- to 1050-word paper that does the following: Summarizes your background and what makes you unique in a 1-paragraph elevator pitch Identifies 3 to 4 companies

Modules in market implementation evaluation and controlling, How many types...

How many types of modules are included in Market Implementation Evaluation and Controlling? The five modules of MIEV or Market Implementation, Evaluation and Controlling are

Wording of hawkins best and coneef about consumer behaviour, What is the wo...

What is the wording of the Hawkins Best and Coneef about consumer behaviour? In words of the Hawkins Best and Coneef as, “The field of consumer behaviour is the learning of i

Simple marketing system, Simple Marketing System   Producer/ seller ...

Simple Marketing System   Producer/ seller   Communication   Consumer   Money   Product/ service   Feedback Participants in a simple marketing system:

Effective distribution channel, Analyse the value of an effective distribut...

Analyse the value of an effective distribution network to the marketing of fast-moving consumer goods in highly competitive markets and describe the criteria you would use in order

Development of relationship marketing, Question 1: (a) Discuss the infl...

Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the

Consumer behaviour, Consumer Behaviour       Consumer buying behaviour ...

Consumer Behaviour       Consumer buying behaviour refers to the buying behaviour of final consumer's individuals and households who buy goods and services for personal consump

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd