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Q. Difficult to Evaluate percentage response?
For estimate effectiveness some response is desired from the customers. However because total numbers of readers/ viewers of media isn't exactly know so % of response generated because of advertisement can't be generated because of advertisement can't be measured. If ad is given merely through mail then this % can be calculated easily as total numbers of persons who are contacted through mail are known however if ad is given by any other source like radio, T.V, magazine then the % of viewers can't be precisely obtained as total number of reader/ viewer is unknown to us.
Q. What are the Advantages of advertisement? 1) These have long life these aren't easily perishable. 2) It has broad coverage. 3) It tenders geographical selectivity.
Describe about the direct marketing In 1990s direct marketing became a more prominent tool in mix as technology had enabled a form of communication by appealing personally and
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service life cycle
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WHAT IS TEST MARKETING AND ITS APPROCHES FOLLOWED BY FMCG COMPANIES
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Write a short note on Test Marketing? New Product Development regarding altogether new products provides through several significant stages as specified below: a. Product De
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