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Differentiated pricing -
Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is made on the basis of customer class rather than marketing territory.
1.Value delivery process and value chain 2.A holistic marketing framework 3.Business unit strategic planning 4.Internal records 5.Demographic environment
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The product margin is calculated as product sales minus the direct costs of selling the product.
A negative reaction on the part of buyer to price change by your company
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