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Differentiated pricing -
Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is made on the basis of customer class rather than marketing territory.
Question 1: Market segmentation is the process of identifying groups of customers that tend to share similar patterns of behaviour. Using examples, for organisations of your
Illustrates the term product? In straightforward words we can say that Product is anything which can be given to a market to satisfy a need or want. This represents a solution
Define the company in microenvironment. The Company: The Company while designing marketing plans, marketing management should take other company groups, as like top manage
3x(squared)=21
Explain about purchase and decision implementation in decision making process. Purchase and Decision Implementation: When the decision to buy has been made, the way of pu
New products development process: Idea generation: the development of the new product starts with a generation of new ideas. There may be a number of sources of the ideas gen
Personal selling process: the personal selling process is a logical sequence of steps that a sales person takes in dealing with a prospective customer. The approach of selling me
#Should video game companies continue to alter their products to include other functions such as email? Shouldvideo_game_companies_continue_to_alter_their_products_to_include_othe
Suppose the equation F (x, y, p, …., pn) = 0 on solving for p is expressible as (p – ƒ1) (p – ƒ2) …. (p – ƒn) = 0, Where ƒi’s are functions of x and y. Then P – ƒi = 0, I = 1, 2
Marketing Environment In order to properly identify opportunities and monitor threats, the company ought to begin with a thoroughgoing understanding of the marketing environme
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