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Differentiated pricing -
Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is made on the basis of customer class rather than marketing territory.
What is the scope of Marketing Information System? Scope of MIS: Marketing Information system comprises a set of procedures and ways for the continuous analysis and prese
Question 1: a. What is a SWOT analysis and how does it lead to an understanding of realistic market opportunities? b. Describe the importance of marketing planning for a n
explain the various approaches that are followed by FMCG companies in test marketing.
What is providing value cost balance? Providing Value Cost Balance: Customers expect exact benefits by the product. Marketers require adding as many benefits to their pr
What types of tools use in business promotion scheme? Business Promotion Schemes: 1. Trade Shows: Industry associations organize yearly trade demonstrates. 2. Sales
excircle?
How is anticipating competitive moved in marketing research? Anticipate competitive moves: This assist the marketer to continuously monitor the competitor and also judge
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considering the concept of product life cycle, where would you put video games in their life cycle
Question 1 Describe the stages in consumer decision making process Question 2 Define Product line and its strategies Question 3 Write a short notes on Ste
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