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Differentiated pricing -
Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is made on the basis of customer class rather than marketing territory.
why we need to study promotion in marketing?
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Q. Message contents of advertisement? a) What ads. Needs to communicate to targeted audience through advertisement copy. b) Message is regarding:- c) High quality of prod
What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.
if i make 22 dollars a day how much would i have if 2 days
Q-2 Explain Henry Assael Model of buying decision behaviour along with the diagram”.
Question 1: (i) Explain why the control system is an important aspect of the food and Beverage management of a hotel. (ii) Discuss the necessity and importance of docum
explain VAL"s theory and each types of custmors
When customer-facing managers are asked whether their CRM initiatives have been a success , the chances are that many of them will say "no". Ask them why they failed, and they will
analyse the product portfolio using the Boston Consulting group matrix and the General Electric grid.
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