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Differentiated pricing -
Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is made on the basis of customer class rather than marketing territory.
Q. Nature of Target Market. a) Size of market Small- Personal Selling Large- Advertising b) Location as well as Concentration of Customer. Concentration of the Cust
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What are the different types of advertisement? Nature of Advertisement: Various types of advertisement are given below: a) Informative advertisement b) Persuasive a
Management of marketing efforts: The company wants to design and put into action the marketing mix that will be the best achieve this objective in this target markets. The r
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Q. Message - Source of advertisement? Message-Source:- Person who converse the message of advertiser to the target audience. Also known as brand-ambassador instance sport
Punch Products (PP) is a regional producer of soft drinks and sells mainly in the states of Kansas, Oklahoma, and Texas. Three years ago, in 2009, it made the decision to diversify
How should price be set on a product or service for the first time?
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