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Differentiated pricing -
Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is made on the basis of customer class rather than marketing territory.
approaches of fmcg companies in test marketing
What are the procedures of export under deferred paymente?
Innovation Any modernizing modification in a process or procedure which is increases the efficiency of that process or procedure. Information technology has been the catalyst
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
What do you think that thisbrand promotion technique can benefits an organisation by incresing sale
.EVOLVING VIEWS OF MARKETING ROLE IN A COMPANY
consumer market segmentation
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What is Competition Based Pricing In case of products where market is highly competitive and there is negligible difference in quality of competing brands, price is generally f
Question: (a) Discuss how information technology has contributed to the expansion of the service sector, illustrating your answer with examples. (b) As a senior bank execut
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