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Differentiated pricing -
Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is made on the basis of customer class rather than marketing territory.
Factor affecting choice of channel of the distribution: the best channel distribution is one of that works best in n the selected by the company. The channel chosen should achieve
Describe the concept of market segmentation, targeting and positioning (STP''s) with a typical example of either a product or an organization you are familiar with.
INTRODUCTION -MIS The term Management Information System (MIS) is of relatively recent origin and is widely adopted following the accelerated use of computers in the early 19
what are the problems with green marketing? And what are there remedies?
Evaluate the priomotional strategies that can be used by retailers
Problem (a) Why it is difficult to perform IP trace-back. (b) (i) Explain the packet marking approach to IP trace-back. (ii) What is the basic problem with this approach
1. Discuss Lipton's bases for segmenting Lipton's consumer markets. 2. Examine Lipton's target marketing strategy from the product offering seen above. 3. Explain and determine t
Product Development The sixth step is product development that involves developing the manufacture concept into a physical product to ensure that the product idea may be turne
PEST ANALYSIS IN AN ENGINEERING FIRM
Question 1: A. List and describe the brand-building steps? B. Define the term position and brand Image? C. Why is trust the primary co
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