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Differentiated pricing -
Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is made on the basis of customer class rather than marketing territory.
What points are really matters while doing marketing? Whether online or offline, there are only two objects that important: “Buying and Selling”. Fundamentally to simplify, thi
What are the advantages of using e-commerce? Fundamental Benefits of E-Commerce are illustrated below: The major benefits are increasing sales and decreasing costs. The othe
Product packaging: Meaning & definition: The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while des
approaches followed by FMCG in test marketing
DAGMAR APPROACH Definition: - Define advertising objective measuring advertising results. Hierarchy- of effective model 1) Awareness: - Making the consumer conscious
What is the wording of the Hawkins Best and Coneef about consumer behaviour? In words of the Hawkins Best and Coneef as, “The field of consumer behaviour is the learning of i
process of disigning distribution channel
is 1_______A a propeer subset or improper subset
how is marketing in 21 century
"A Product mix (also called product assortment) is the set of all product lines and items that a particular seller offers for the sale to buyers". An organization with the several
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