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Explain the product life cycle? Product Life Cycle (PLC): PLC is based upon the premise which a new product enters a life cycle once this is launched into the market. The
Q. Show the Nature of Customers? Nature of Customers: An appropriate media plan should consider the type or class of consumers for whom advertising is to be done. Different c
What are the interest of organization, customers and society? We should be specified here the interests of the organization, customers, and society. Very frequently these inter
Question 1: (a) What are the major characteristics of a strong brand name? (b) What is the necessity for an organisation to make use of brand extension & flanker brand str
Key challenges for a Domestic Company for Sustainability in Market - Competitive pressure of global players : With the advent of open economy policy, the country ha
i need a plan for pop up shops in airports and hotels for cosmetic products, also budgeting for 2 years
its relation with plc
Marketing Orientation If an organization has a marketing orientation, its planning rests in its marketing effort. Marketing becomes the business's philosophy, not just a functi
Q. Purposes of Illustration of print-ad-copy? Illustration helps in attracting attention as well as arousing desire/ interest in advertisement. It assists the buyer in
Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product
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