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What is Line Modernization in Product Line? Line Modernization: Even though the product line length is enough the line might require to be modernized. The matter is wheth
Choosing the advertising messages: The task now is to translate all of the objectives into a specific advertising message to meet the goals. Advertising companies very in their
Task of management team responsible for marketing communications Main task facing the management team responsible for marketing communications is to decide following: 1. w
1. You have been asked to develop a DRTV campaign for a product. Choose a specific product in the market today for illustration. a. What would you want to know about the produc
How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples
Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry
Market Expansion?
impact of having inadequate system design in the lead time and engineering cost
Explain about the words of Schiffman and Kanuk about Market Segmentation. In wordings of Schiffman and Kanuk as, “This is the process of dividing a market within distinct s
The assignment gives you an opportunity to demonstrate your understanding of the importance of segmentation, targeting and positioning in today's highly competitive consumer market
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