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Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their busines
Question 1: (a) What are the major characteristics of a strong brand name? (b) What is the necessity for an organisation to make use of brand extension & flanker brand str
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in context of marketing, explain three approaches that were use in early days
"consumer mind is a block box" -discuss
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select a company and explain th marketing mix
Question 1: Describe the types of new service developments and its stages Introduction Detail explanation on types of new service development and its stages Diag
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