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Briefly describe Hofstede's dimensions of national culture. Geert Hofstede first researched the role of national culture within the organisation in a study of more thousand IBM
What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
Product mix strategies: A company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe
How should price be set on a product or service for the first time?
What are the ways devised in competition by Theodore Levitt? Several of the ways devised in words of Theodore Levitt to outsmart the competition are as: a. Be a customer led
various approaches of test marketing
Explain about the Individual Customer Marketing. Individual Customer Marketing: As a marketers detects as several segments as there are consumers then each segment is com
According to the 2008 Transparency International corruption perception report, Mauritius is ranked 43rd with a score of 5.5 out of 10 and the best among African countries just
How internet is beneficial for marketing communication The Internet is a distribution channel and communication medium which enables consumers and organisations to communicate
what is down-market stretch?
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