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Question 1: (a) What is a communication brief (or a creative brief), and how is it typically outlined? (b) Why is an IMC campaign difficult to evaluate? (c) Explain how
Personal selling: Meaning & definition: Personal selling is unique as it is a face to face transaction between a salesman and a prospective customer. Evidently, a well traine
The consumer adoption process and its various stages are as follows: Consumer adopts the use of product according to his needs and his own decisions. Adoption process is just li
Types of intermediaries: 1. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole s
Question 1: i). Use appropriate examples to describe and elaborate on the "Functions of advertising". ii) There are different types of advertising like Retail Advertising,
various approches followed by FMCG companies in test marketing
What is different between Marketing Information System and Marketing research? Marketing Information System has extensive in scope with compared to marketing research. Whereas
Explain about the Technology and Organizational Structure. Technology and Organizational Structure: Technology affects the Human Resource Structure as within the given wa
various approches of test marketing in FMCG
cover letter
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