Differential between old and new concept of the marketing, Marketing Management

Differential between old and new concept of the marketing

Basic of difference	Old concept of the marketing	New concept of the marketing
Orientation	This concept is product oriented.	This concept is consumer oriented.
Contribution in standard of living	This concept is not related with the standard of living of society.	According to this concept, market is the creation and delivery of standard of living to the society
Target	The target of this concept is to earn with the standard maximum profit by maximizing the sales.	The object of this concept is to maximize the profit through satisfaction of consumer needs.
Starting	According to this concept, marketing starts only after the goals have been produced.	According to this concept, marketing starts with the discovery of consumer needs.
Satisfaction of consumer needs and wants	The concept does not consider the needs and wants of consumers	According to this concept, every business activity clusters around the needs and wants of consumers.
End	According to this concept, marketing ends with the physical distribution of goods and services.	According to this concept, marketing ends with the satisfaction of consumers needs.
Marketing research	It does not provide for marketing research	It stresses upon intensive marketing research
Allied activities of marketing	This concept does not consider any research	According to this concept, allied activities of marketing to be its important part.

Related Discussions:- Differential between old and new concept of the marketing

Scope of the marketing, Scope of the Marketing: Marketing is typical...

Scope of the Marketing: Marketing is typically seen as the task of creating, programming promoting and delivering goods and services to consumers and businessman. In fact, m

Shift in orientation from old concept to modern concept, A shift in orienta...

A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation: 1. From production ori

Show the economic aspects of advertising, Q. Show the Economic Aspects of A...

Q. Show the Economic Aspects of Advertising? Advertising has a variety of positive and negative economic aspects. The major positive economic effects are: It helps the producer

Assignment, explain the various approaches that are followed by FMCG compan...

explain the various approaches that are followed by FMCG companies in test marketing

Discuss the concept of the export processing zones, Discuss the concept of ...

Discuss the concept of the export processing zones. Export processing zones stands for EPZ : As not strictly speaking an entry-strategy, EPZs function as an “entry” with

Generic product marketing, Select a generic product. Define its customer se...

Select a generic product. Define its customer segmentation, marketing technique, customer service initiatives, and the approach used to marketing?

Segmentation, identify and explain four common segmenting variables

identify and explain four common segmenting variables

Market planning, prepare a marketing plan

prepare a marketing plan

Test marketing & FMCG, explain the various approaches that are followed by ...

explain the various approaches that are followed by FMCG companies in test marketing.

Responsibility of marketing communications manager, Responsibility of marke...

Responsibility of marketing communications manager Tasks are undertaken in a context within which there may be many episodes or only a few. Note that more than one message is o

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages