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Question 1:
As "Sarjua? brand introduces into America and sells to large supermarket chains, it is important that the company understands the stages of the consumer decision-making process.
(a) Explain the differences between the consumer and business buying processes.
(b) List and explain the stages of the consumer decision-making process.
Question 2:
(a) Relate the relevance of designing business portfolio by providing a definition and stating what companies must do in order to design their portfolio.
(b) Explain the Boston Growth-Share Matrix (BCG Matrix), and illustrate with a diagram in order to show how a company may plot its products or services so as to allow them take better strategic decisions.
Regression line drawn as Y=C+1075x, when x was 2, and y was 239, given that y intercept was 11. calculate the residualuestion #Minimum 100 words accepted#
What are the limitations of marketing research? Answer There are two main limitations of marketing research. a. It can't provide decision directly. Marketing research c
Post purchase evaluation The EKB model was additional developed by Rice (1993) which suggested there must be a feedback loop Foxall (2005) further suggests the significance of
Constructive Total Loss (CTL) : Unlike the actual total loss, CTL is not a physical loss and is not absolute. CTL may be defined as a total loss when the cost of saving, repai
Advance Licence: An advance licence is granted to a merchant exporter or manufacturer exporter for the import of inputs required for the manufacture of goods without payment of ba
Describe the term- Experimentation Experimentation as a technique is normally used when conducting causal research. There are two types of experimentation techniques available
Q. Show the Major applications of consumer behaviour? Marketing strategy: The most noticeable is for marketing strategy or making better marketing campaigns. For instance by
identifying major alternative
PURPOSE OF WRITING RESEARCH REPORT Three main purposes are there for writing a research report. These are: i) Writing report for partial fulfillment of your degree. ii)
Exemption under Bond under Rule 13: The procedure under this Rule is similar to the one under Rule 12, except that under this Rule appropriate bond is to be executed. Under t
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