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Question 1:
As "Sarjua? brand introduces into America and sells to large supermarket chains, it is important that the company understands the stages of the consumer decision-making process.
(a) Explain the differences between the consumer and business buying processes.
(b) List and explain the stages of the consumer decision-making process.
Question 2:
(a) Relate the relevance of designing business portfolio by providing a definition and stating what companies must do in order to design their portfolio.
(b) Explain the Boston Growth-Share Matrix (BCG Matrix), and illustrate with a diagram in order to show how a company may plot its products or services so as to allow them take better strategic decisions.
Q. Explain the Marketer role? _ Marketers try to create products as well as services that will provide the desired benefits that permit the consumer to reduce the tension.
INTRODUCTION : Cargo insurance, commonly known as marine insurance, occupies an important position in international business. It provides protection against unanticipated business
Duty Entitlement Pass Book : Under the Duty Entitlement Pass Book scheme, an exporter shall be eligible to claim credit as a specified percentage of FOB value made in freely conve
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If the populate is not well defined and does not fit to the object of research study then an error occurs. In other words selection of an inappropriate population causes this error
Q. Internal and External influences? Internal influences Consumer behaviour is influenced by- personality, psychographics (lifestyle), demographics, motivation, knowledge,
Explore the implications of changes in the general and marketing environment for organisations (a) How has the current business and economic climate affected your organisation'
Explain the steps involved in a research process.
regression line drawn as y=c+1075x,when x was 2,and y was 239, given that y intercept was 11. calculate the residual
Foreign Exchange Transactions : A foreign exchange transaction is ultimately the purchase or sale of one national currency against another arising out of import or export of goods
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