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Question:
‘The basic differences between goods and services offer the biggest challenges to Service marketers'.
With reference to services you are familiar with, discuss the main differences between goods and services and their implications for service marketers.
State about the Measurement and evaluation Consumer market uses a variety of techniques to evaluate the effectiveness of communications. In organisation market, sales volume
Q. Effect on Media in aspect of advertising? All kinds of media viz magazines, T.V, newspaper, earn a lots of revenue from advertisement. A newspaper is sold for one rupee mere
briefly expain trend describe the impact of the trend on the idustry
three types of methods used for measuring customer satisfaction
Question 1: a) Define market segmentation and briefly describe the different bases for segmenting markets. b) Expalin the benefts of targeting to a marketer. c) Explain th
Question 1: (a) Effective Knowledge Management needs a review of existing HRM practices. Discuss the role of Human Resource Management in Knowledge Management and describe th
"CONSUMER MIND IS A BLOCK BOX"-DISCUSS
1. Whom do you think Rajender will eat with? Why?
How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples
Explain the six key criteria for strategy selection by providing appropriateexamples
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