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Question:
‘The basic differences between goods and services offer the biggest challenges to Service marketers'.
With reference to services you are familiar with, discuss the main differences between goods and services and their implications for service marketers.
what is test marketing? explain the various approaches that are followed by fmcg companies in test marketing?
Market specialization: Here the firm concentrates on serving many needs of a particular customer group. An example would be a firm that sells an assortment to produce only t
comprehensive discussion about promotion and adverising
What types of tools use in sales promotion scheme? Sales Promotion Schemes: 1. Price-off: A straight discount off the list price upon every case purchased throughout a
Problem : The IT department of a local authority has been operating as an internal agency for three years when the move was to be made to outsourcing. This required a lot of w
WHAT ARE THE CHALLENGES IN MARKETING MANAGEMENT IN SMALL SCALE RESTAURANTS AND TAKEAWAY
market positioning error
Key challenges for a Domestic Company for Sustainability in Market - Competitive pressure of global players : With the advent of open economy policy, the country ha
Question: (a) Creating and managing teams in the workplace can lead to effective outcomes, but the success and longevity of teams in organizations will depend on how thoroughly
explain Henry Assael Model of buying decision behaviour along with diagram
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