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Question:
‘The basic differences between goods and services offer the biggest challenges to Service marketers'.
With reference to services you are familiar with, discuss the main differences between goods and services and their implications for service marketers.
Enumerate about the Objective Based Pricing This method is applicable to introduction of new (innovative) products. If, at introductory stage of the products, organisation wish
Question: Global financial crisis has substantial impact on the worldwide Tourism Industry. Constance Belle Mare Plage hotel is not impartial to it. The hotel has been in ope
GAP Model of Service, Quality and Satisfaction This model is designed to identify misperceptions or short- comings in the relationship among the consumer and the serv
code
Question 1: (a) What are the different stages in consumer buying decision? (b) Explain the difference between routine and complex buying decision using appropriate exampl
What is Demographic Segmentation? Demographic Segmentation: This characteristic as like age, sex, income, marital status, occupation as well as education are most frequen
what is importent of positioning?
Initially supply falls as goods may be destroyed. As the disaster strikes, the demand also rises in anticipation of more supply disruptions as people want to 'stock up' on the good
Explain about the Marketing Information System. As demonstrated in the given figure: Figure: Marketing Information System Marketing information System means the
Question 1: (a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers. (b) Critically evaluate the use of controversi
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