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Question:
‘The basic differences between goods and services offer the biggest challenges to Service marketers'.
With reference to services you are familiar with, discuss the main differences between goods and services and their implications for service marketers.
What is Technological Environment Technology? Technological Environment Technology: The knowledge of how to achieve tasks and objectives. Forces, those create new technolo
What is the role of personal selling in presentation and demonstration?
Question: a) The consumer electronics firm for which you work is about to launch a new model of mobile telephone (cell phone and hand phone). This will be a very basic model o
Competitive branding strategy: There are three branding policies and strategies: 1. Brand policies and strategies adapted by the manufactures 2. Brand polici
Meaning of the promotion mix: Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional te
The purchasing department of Bradley Inc. is responsible for companywide purchasing. Its total costs are assigned to each division based on the number of purchase orders the purcha
#question.Tata Motors recently introduced the nano,the world''''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market a
International Bonds and Markets (a) Calculate both Macaulay and modified durations of the 8-year, 8.5% coupon bond given a flat yield curve a 10%.
define company`s marketing environment.what are the actors and forces that constitute company`s marketing environment? discuss
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
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