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Question:
‘The basic differences between goods and services offer the biggest challenges to Service marketers'.
With reference to services you are familiar with, discuss the main differences between goods and services and their implications for service marketers.
what is test marketing and various approcehes that are followed by FMCG companies in test marketing
How is impact of promotional efforts determined? Find out the impact of promotional efforts: Marketing research facilitates appraising and improving the methods of sales p
Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br
What is Introductory Stage of Product Life Cycle? Introductory Stage: An era of new product launch and its period depends upon product’s rate penetration by concerned mar
What are physical distribution firms? Physical distribution firms: Transportation, warehouse and other firms which help a company to stock and move goods by their point
why mayo clinic i so good at customer service
Question (a) When delivering an assertive confrontation message to an employee, you have to be careful not to become defensive or reactive if the employee becomes argumentati
Question 1: (a) What are the basic styles of negotiation? (b) Explain the implication of Prisoner's Dilemma game? (c) Describe why people act in Red style to protect th
Question 1: Explain why purchasing is an important aspect of Food and Beverages Management and Control. What are the purchasing procedures and how are they implemented? Qu
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