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Question:
‘The basic differences between goods and services offer the biggest challenges to Service marketers'.
With reference to services you are familiar with, discuss the main differences between goods and services and their implications for service marketers.
Question: (i) Identify and illustrate five trends for travel demand. (ii) Show how these trends would have an impact on the supply of air travel, assuming that there is a
what are thepproaches used by FMCG companies in test marketing?
Question 1: The characteristics of services profoundly impact on the delivery of tourism and hospitality products. Discuss the strategies that you would use to control the neg
5
key criteria for strategy selection by providing appropriateexamples
technolgoy can change the following three factors? a. politics b. lifestyle c. production process d. buying patterns
The Impact of the salesman on the turn over of a non alcoholic beverage producer.
What do you mean by business to consumer in e-commerce? B2C stands for Business to Consumer ; it is a type of e-commerce. It is where the consumer accesses the system of t
under positioning
what are the core principles of msrketing
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