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Question:
‘The basic differences between goods and services offer the biggest challenges to Service marketers'.
With reference to services you are familiar with, discuss the main differences between goods and services and their implications for service marketers.
Q. What is Competitive Parity Method? Competitive Parity Method: - It is usual approach in which advertising budget is framed in such a manner that our company is at par with
Marketing Marketing involves the right product available in the right place at the accurate time and ensure that the customer is aware of the product. Marketing is necessar
Markets The concepts of relationships and exchange lead to the concept of a market. A market is the set of real and potential purchaser of a product. 1). originally a "mark
How internet is beneficial for marketing communication The Internet is a distribution channel and communication medium which enables consumers and organisations to communicate
product life cycle of dove shop
Tender Pricing : Business firms are frequently required to fix the prices of their products on a tender basis. It is more applicable to industrial products and products purchase
What is Cultural Environment? Cultural Environment: Cultural Environment Persistence of cultural values: Secondary and core beliefs shifts within secondary cultural valu
How is searching the reasons of distribution channels in economics system? Searching: Buyers and sellers are constantly engaged within search for consummation of required
Question 1 (i) What is meant by ‘power' in organisations? (ii) Examine the main sources of power in organisations. (iii) In what ways might organizational sub-units ge
Marketing function: The function of approach of the marketing consists of a number of activities called marketing functions. A marketing function is "an act or operation or
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