Differences between goods and services, Marketing Management

Assignment Help:

Question:

‘The basic differences between goods and services offer the biggest challenges to Service marketers'.

With reference to services you are familiar with, discuss the main differences between goods and services and their implications for service marketers.

Related Discussions:- Differences between goods and services

Scope of the marketing planning, Scope of the marketing planning: The p...

Scope of the marketing planning: The planning for the marketing is an extension of sales forecasting beyond the point where the future course of events has already been predete

Define the storage in marketing function, Define the storage in marketing f...

Define the storage in marketing functions of physical treatment. Storage: Goods are usually produced into anticipation of the demand. All they are stored into warehouses u

Advertising and public relations, We have just completed another Election p...

We have just completed another Election process. Think of some of the political advertisement you were bombarded with during the last few months. What types of media were used in t

Define product line and its strategies, Question 1 Describe the stages ...

Question 1 Describe the stages in consumer decision making process Question 2 Define Product line and its strategies Question 3 Write a short notes on Ste

Market analyse to promote the product, This assignment requires you to choo...

This assignment requires you to choose: a product and find a market to promote your product, or a market and analyse its needs and find a product to satisfy the

New products development process, New products development process: Id...

New products development process: Idea generation: the development of the new product starts with a generation of new ideas. There may be a number of sources of the ideas gen

Short brief on drivers that influence customer behaviour, Question: Q1....

Question: Q1. Name and give a short brief on drivers that influence customer behaviour. Q2. Name and give a short brief on what do consumers want? Q3. Explain in your own

Elaborate the term packaging, Elaborate the term packaging? Even after...

Elaborate the term packaging? Even after the branding and development of product that product desires arise to fulfil all the other aspects of marketing mix. But most physical

Describe which method of primary data collection, Question: a) Many Mar...

Question: a) Many Marketing Managers have their favorite research techniques. Some maintain that the only way to collect primary data is through in-depth, qualitative research

Implications of the two behavioural theories, Question: (a) Describe th...

Question: (a) Describe the following memory structures: (i) Sensory Store, (ii) Short Term Store (Working Memory), and (iii) Long Term Store. (10 marks) (b) "Two be

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages