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Question:
‘The basic differences between goods and services offer the biggest challenges to Service marketers'.
With reference to services you are familiar with, discuss the main differences between goods and services and their implications for service marketers.
Question: (a) You have been requested by your CEO to organize a news conference. Show how you would organize same. (b) If you expect to have success issuing news releases
1. Consider an economy in which George and Harriet consume only ale and bread. Georgeís utility function is UG = aG(bG 1) where aG and bG are his consumption of ale and bread
various approches of test marketing in FMCG
How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
Question: (a) Why are services generally more difficult to evaluate - both before and after consumption - as compared to most goods ? (b) Discuss how customer expectations
what would you suggest to avoid delays in despatch of products
marketing is a science for the management of a value delivery system
INTRODUCTION ? CUSTOMER NEED & SATISFACTION LEVEL?
Q. Describe about advertising? Meaning :- It is derived as of the Latin word 'adverto' OR we can utter turn the customer towards the products. Definition: - As-per
define international marketting and furnish its features?
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