Differences between goods and services, Marketing Management

Assignment Help:

Question:

‘The basic differences between goods and services offer the biggest challenges to Service marketers'.

With reference to services you are familiar with, discuss the main differences between goods and services and their implications for service marketers.


Related Discussions:- Differences between goods and services

Factors affecting media planning, Factors affecting media Planning:- (1...

Factors affecting media Planning:- (1) Nature of Product: Product to be advertised is able to be industrial/technical product or consumer product: Industrial/Technical produc

Shift in orientation from old concept to modern concept, A shift in orienta...

A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation: 1.      From production ori

Reaction paper, Choose two of the following 3 topics a 1-3 page reaction pa...

Choose two of the following 3 topics a 1-3 page reaction paper. Identify all sources used-you must use sources - it must be typed and double spaced 1) Resolved: The proposed AT&

Describe the relevance of ethics and law in direct marketing, Question 1: ...

Question 1: (a) Discuss any five factors that need to be considered when drafting an offer. (b) Once the offer has been drafted, what could be done to make that offer more

What is line featuring in product line, What is Line Featuring in Product L...

What is Line Featuring in Product Line? Line Featuring: In case of durable products marketers at the times choose one or several items to “feature” the concept is to attr

Define advertising objective measuring advertising results, DAGMAR APPROACH...

DAGMAR APPROACH Definition: - Define advertising objective measuring advertising results. Hierarchy- of effective model 1) Awareness: - Making the consumer conscious

Describe the key pricing strategies of marketing, "The service industry is ...

"The service industry is customer driven, and marketing thus focuses on the needs of the customer and involves finding out what the customer wants and expect first, before any atte

Explain about the tangible goods, Explain about the Tangible Goods   ...

Explain about the Tangible Goods   Most goods, whether these are industrial goods or consumer goods and whether these are durable or non-durable, fall in this category as the

Effect on standard of living in aspect of advertising, Q. Effect on Standar...

Q. Effect on Standard of Living in aspect of advertising? Advertising has decrease the cost of distribution, production, promoted competition and thus resulted in price reducti

Illustrate an example of industrial goods, Illustrate an example of industr...

Illustrate an example of industrial goods Same product may be classified as consumer goods and industrial goods depending upon its end use.  Take for illustration the case of c

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd