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Question:
‘The basic differences between goods and services offer the biggest challenges to Service marketers'.
With reference to services you are familiar with, discuss the main differences between goods and services and their implications for service marketers.
Nature of the marketing: 1. Specialized business function: in the early days, the selling function did not call for any specialized skills as the sales could have been a
A World of Marketing Communications All organisations - small and large, commercial, government, charities, educational and other not-for-profit organisations - need to communi
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
Q : Regress widget sales on time and add the (a) line, (b) linear equation and (c) R 2 (variance explained) to the graph you created in Q3. Please explain the meaning of each.
prepare a marketing plan
Mauritius is an open economy. The recent global financial crisis, world climatic changes impacting on food prices, and the strong demand from the BRIC(Brazil, Russia, India, and Ch
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
concepts of core market?
Boston Consulting Group By using the matrix, four kinds of SBUs can be identified as: a). Stars refer to high- growth, high-share businesses or (they require a lar
differentiate between histogram and histograms,correlation and regression
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