Difference between the estimated proportion small business, Marketing Research

Assignment Help:

In 2009, Research New Zealand conducted a survey on small businesses in New Zealand.

Small businesses were defined as enterprises with 19 or fewer employees. 501 small business owners, representative of New Zealand businesses with up to (and including) 19 employees were randomly selected and their answers to a number of questions were obtained. Two of the questions asked the owners about their expectations when they started the business and to what extent had these expectations been met?

The table below details the owners' expectations and the responses to the question about the extent the expectations had been met.

449_expected when start the business.png

(a) State the sampling situation for analysing the difference between the estimated proportion of small business owners in New Zealand whose expectation that it would be enjoyable/fun was exceeded and the estimated proportion of small business owners in New Zealand whose expectation that it would enjoyable/fun was met completely.

(b) Carry out a t-test to investigate if there is a difference between the proportion of small business owners in New Zealand whose expectation that it would be hard work was exceeded and the proportion of small business owners in New Zealand whose expectation that they would have a better work-life balance was exceeded.

Notes:

(i) Refer to the instructions on page 1 of this assignment: "Hypothesis tests in this assignment".

(ii) You must follow the step-by-step guide to performing a t-test given

(iii) At step 6 it is necessary to use either a graphics calculator, SPSS, Excel or t-tables to determine the P-value.

(iv) You can check your calculations by using the Excel spreadsheet on Cecil. Look under Assignment Resources.


Related Discussions:- Difference between the estimated proportion small business

Marketing segment, How might this medical group tailor its marketing mix to...

How might this medical group tailor its marketing mix to appeal to this segment?

Marketing reasearch process, Marketing Reasearch Process: 1. specifyin...

Marketing Reasearch Process: 1. specifying research objectives: In this step of the research process researchers must first obtain answer to the question," what is the purpos

Explain in details the process of marketing research, Explain in details th...

Explain in details the process of marketing research. Answer Most marketing research involves attaining information from marketplace indirectly or directly and hence the

Explain importance of research in business decision making, Explain importa...

Explain importance of Research in business decision making? Ans: Significance of Research in Business Decision Making The role of research has significantly increase

Concept of problem recognition search and evaluation, Q. Concept of problem...

Q. Concept of problem recognition search and evaluation? Ans: Problem Recognition. One model of consumer decision making occupy several steps. The initial one is problem rec

Prepare a note for declining sales of your products, Q. Prepare a Note for ...

Q. Prepare a Note for information of the Board of Directors on the reasons for declining sales of your Company's products for the quarter ending March 31, 2003? Ans. A p

Explain longitudinal and cross-sectional research designs, Discuss the diff...

Discuss the difference between longitudinal and cross-sectional research designs. Answer Cross-sectional design is the most familiar and most common way of conducti

Qualitative research techniques called exploratory research, Why is qualita...

Why is qualitative research techniques called exploratory research by many? In recent years, qualitative research has come to refer to selected research methods used in explora

Internal and external influences, Q. Internal and External influences? ...

Q. Internal and External influences? Internal influences Consumer behaviour is influenced by- personality, psychographics (lifestyle), demographics, motivation, knowledge,

Advance against goods sent on consignment, Advance against Goods Sent on Co...

Advance against Goods Sent on Consignment: Sometimes exports are affected on consignment basis. In such condition payment is receivable subject to sale of goods. Goods are exporte

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd