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Question 1:
(a) Explain the difference between the storefront model and the auction model in e-commerce.
(b) A company would like to extend its business over the Internet. List the required steps for that to happen.
(c) Explain, with the aid of examples, the difference between B-2-B and B-2-C business strategies over the Internet.
Question 2:
Write a small business plan for a commercial centre which would like to implement an e-commerce portal for its retail shop and its food court. The site will implement an Internet payment system through a bank and will charge 3% on all transactions. The commercial centre, however, imposes that there is an electronic transfer of stocks between its system and the retail shops.
Question 3:
(a) Explain how the Internet has changed the way businesses can be conducted.
(b) Explain the meaning of Secure Socket Layer and its importance in securing e-commerce sites.
(c) Explain the methods by which Internet payment can be enabled on an e-commerce site.
Demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumer question #Minimum 100 words accepted#
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